Easy-to-follow video tutorials help you learn software, creative, and business skills.Become a member
Sometimes I get a reaction from companies that will say to me, "Look, you don't understand. "Given the culture of the company we have "and given the industry we're in, we're not going "to be one of those super creative companies "like you see in Silicon Valley, we're just not that." I think companies in doing that, they're talking themselves out of being more innovative. Look, there's no doubt that companies struggle with innovation, mainly in this context. There is today's business that you've got to deliver results on, right? Companies, especially public companies, are under constant pressure to deliver financial results.
The managers of companies have to make this balance between investing in the long term versus investing in the short term. That's the ultimate business dilemma, in my view. The innovation spin, so to speak, the investments, are fighting for attention against current day results. A company, if you're going to be more innovative, you've got to spend more time on it, but there are other things that you have to do as well. You have to see innovation as an imperative to the business, like you do things like safety or leadership or business ethics or quality.
See innovation as an imperative, then train to it. You know, teach your people, right? If you want them to be more innovative, give them the skill, it can be learned. Then commit to it, right? You've got to train people, give them some resources and let them go. I don't think it's fair for companies necessarily to benchmark them all the time to Apple and Google and companies that are seen as super creative. That's really not the right question, it's really not the right comparison. It's looking deep into the market that they're in and asking themselves this simple question, "How do we unlock new value for our customers? "How do we organize for that? "How do we resource to it? "Then, how do we get the machine moving?" That's what it takes to get a company more innovative.
Get unlimited access to all courses for just $25/month.Become a member
82 Video lessons · 64863 Viewers
80 Video lessons · 124401 Viewers
52 Video lessons · 60325 Viewers
59 Video lessons · 46149 Viewers