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On innovation as competition

From: Business Innovation Fundamentals

Video: On innovation as competition

When you think about it, innovation is an act of aggression. Innovation is competition and when you think about it innovating is really a forum to compete against another entity and it happens at so many different levels. For example it happens between nations. There are people out there that say, "Has America lost its innovative edge? "Are we losing it to different countries?" And I definitely think it's the right question.

On innovation as competition

When you think about it, innovation is an act of aggression. Innovation is competition and when you think about it innovating is really a forum to compete against another entity and it happens at so many different levels. For example it happens between nations. There are people out there that say, "Has America lost its innovative edge? "Are we losing it to different countries?" And I definitely think it's the right question.

When you think about the battle, the economic battle, in generations past it was really around trade and ultimately it moved from trade to productivity, who could be more productive. And Americans are a very productive lot, there's no doubt about it. When you look at the next phase, there's just so much productivity you could eke out of an economy, or out of a company or out of a person.

That battle will turn to innovation. The battle that's going to be fought, it's being fought now, is over innovation. And personally, no, I don't think America has lost that at all, but I do think other countries are turning on to systematic methods. They're seeing it as a skill. In China they teach this to kids. They're teaching their kids how to invent. That should be a concern for the US or any country out there. You've got to keep up, you've got to build skills and innovation at the grass roots level.

Teach your kids to innovate. They will emerge up through the economy and ultimately keep the economy moving forward and competitive. That's not the only place where competition through innovation happens though. Even states in the US. California competes with Texas, New York competes with Pennsylvania. It happens at a city level. The city of Cincinnati is a highly innovative culture. We do a lot of things in Cincinnati that promote innovation because we don't want Columbus to get ahead of us, we don't want Chicago to get ahead of us.

And it happens, of course, between companies. Heck, innovation is competition between divisions in the same company. "That team over there, we're going to take them down! "We're going to out-innovate them!" It even happens between people. Innovation, I think, is the highest form of competition there is and it's a hard-fought battle, there's no doubt about it.

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Business Innovation Fundamentals

58 video lessons · 3225 viewers

Drew Boyd
Author

 
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  1. 1m 41s
    1. Welcome
      1m 22s
    2. Using the exercise files
      19s
  2. 21m 37s
    1. What is innovation? Introducing Systematic Inventive Thinking
      3m 21s
    2. The principle of function follows form
      4m 8s
    3. The closed-world principle
      4m 16s
    4. Characteristics of innovative products and services
      3m 51s
    5. Challenging the myth of thinking outside the box
      3m 11s
    6. Challenging the myth of serendipity
      2m 50s
  3. 11m 55s
    1. Functional fixedeness
      2m 26s
    2. The subtraction technique
      2m 59s
    3. Subtraction in action
      4m 8s
    4. Addressing common challenges
      2m 22s
  4. 10m 35s
    1. Structural fixedness
      2m 32s
    2. The division technique
      2m 43s
    3. Division in action
      3m 3s
    4. Addressing common challenges
      2m 17s
  5. 16m 25s
    1. The multiplication technique
      4m 24s
    2. Multiplication in action
      4m 39s
    3. Zooming in and zooming out
      4m 51s
    4. Addressing common challenges
      2m 31s
  6. 15m 45s
    1. The task-unification technique
      4m 19s
    2. Task unification in action
      4m 14s
    3. Using task unification for business issues
      4m 27s
    4. Addressing common challenges
      2m 45s
  7. 17m 49s
    1. The attribute dependency technique
      3m 32s
    2. Creating an attribute dependency matrix
      3m 37s
    3. Types of dependencies
      4m 12s
    4. Attribute dependency in action
      4m 31s
    5. Addressing common challenges
      1m 57s
  8. 27m 7s
    1. Running ideation workshops
      4m 13s
    2. Which technique to use
      3m 26s
    3. Creating new services and processes
      3m 17s
    4. Creating digital innovations
      5m 12s
    5. Involving customers
      5m 49s
    6. Evaluating ideas
      5m 10s
  9. 14m 48s
    1. Mastering innovative thinking
      3m 42s
    2. Building a pilot program
      3m 56s
    3. Addressing organizational challenges with innovation
      4m 3s
    4. Next steps
      3m 7s
  10. 52m 41s
    1. About Drew
      2m 9s
    2. What is innovation?
      51s
    3. What got Drew started in innovation?
      2m 15s
    4. On innovation as a skill
      1m 53s
    5. On innovation as part of your business
      1m 58s
    6. On resistance to innovation
      3m 31s
    7. On innovation's tainted image
      2m 34s
    8. Where do you apply innovation strategies?
      2m 31s
    9. Who should lead an innovation effort?
      3m 6s
    10. On favorite innovation experiences
      3m 51s
    11. On innovation vs. strategy
      3m 36s
    12. On working with innovation consultants
      3m 20s
    13. On trends in innovation
      3m 26s
    14. On innovation as competition
      2m 32s
    15. On innovative companies
      2m 43s
    16. On generating vs. executing ideas
      3m 2s
    17. Can you overdo innovation?
      2m 1s
    18. How do you start innovating?
      3m 44s
    19. On the most innovative products
      3m 38s

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