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Which technique to use

From: Business Innovation Fundamentals

Video: Which technique to use

So at this point in the course, you're probably thinking, I'm ready to begin applying these techniques but I don't know which one to use. Here are some rules of thumb to get you started. At the start of any project, I generally recommend using the subtraction technique. It helps people get comfortable with the SIT method because it challenges their assumption about creativity and it exposes their [fixedness]. Subtraction is very useful when your starting point is well understood.

Which technique to use

So at this point in the course, you're probably thinking, I'm ready to begin applying these techniques but I don't know which one to use. Here are some rules of thumb to get you started. At the start of any project, I generally recommend using the subtraction technique. It helps people get comfortable with the SIT method because it challenges their assumption about creativity and it exposes their [fixedness]. Subtraction is very useful when your starting point is well understood.

Or the product or service is well established. It's also great when you're dealing with a complex product or service. As you subtract components out of complex products, it helps clarify what the component does and how it performs it's role. After you've applied one of the other techniques, I recommend turning to task unification. That's because it tends to strengthen ideas by adding substance to them. This is especially true of subtraction. If you recall from the lesson on subtraction, you can replace the subtracted component with something from the closed world.

This in a sense is using task unification. When you apply task unification by itself though, it will force you to consider non-obvious components for an additional role. It's also a great technique when you have many tight constraints to deal with. It forces you to do more with less. If you're innovating a work process, I like to use multiplication. It's an excellent tool to help you see redundancies or opportunities to improve a process.

It's also great when you're list of components is a bit short. Multiplication is a great tool for problem solving. But when you apply it to a problem situation, be sure to take the component that seems to be causing the problem and make a copy of it. (laughs) That seems counter-intuitive but you'll be pleasantly surprised at what it can produce. Division is the technique of choice when dealing with a process or service. It's great for innovating a manufacturing process, for example.

But don't think division is only for processes or services it can be quite powerful in new product innovation as well. Also be sure to use division when you suspect strong structural fixedness at play. That usually happens when you're dealing with rigorous standards or well entrenched structures in your products and services. Applying the division technique will expose that fixedness and help you and your colleagues break it. Finally, use attribute dependency when you have a relatively new product or when you wanna create smart adaptable products.

It's a great tool when you wanna create extensions to your product line. The technique forces you to consider new connections between two unrelated components within the same product. And many times, this yields some very clever features that your customers would love. People often ask me, which of the five techniques is my personal favorite. (laughs) That's like asking someone, which of their children is their favorite. To be honest just like children, the techniques of the SIT method are all unique and they all tremendous potential.

I suggest you take advantage of them all.

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Business Innovation Fundamentals

58 video lessons · 2302 viewers

Drew Boyd
Author

 
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  1. 1m 41s
    1. Welcome
      1m 22s
    2. Using the exercise files
      19s
  2. 21m 37s
    1. What is innovation? Introducing Systematic Inventive Thinking
      3m 21s
    2. The principle of function follows form
      4m 8s
    3. The closed-world principle
      4m 16s
    4. Characteristics of innovative products and services
      3m 51s
    5. Challenging the myth of thinking outside the box
      3m 11s
    6. Challenging the myth of serendipity
      2m 50s
  3. 11m 55s
    1. Functional fixedeness
      2m 26s
    2. The subtraction technique
      2m 59s
    3. Subtraction in action
      4m 8s
    4. Addressing common challenges
      2m 22s
  4. 10m 35s
    1. Structural fixedness
      2m 32s
    2. The division technique
      2m 43s
    3. Division in action
      3m 3s
    4. Addressing common challenges
      2m 17s
  5. 16m 25s
    1. The multiplication technique
      4m 24s
    2. Multiplication in action
      4m 39s
    3. Zooming in and zooming out
      4m 51s
    4. Addressing common challenges
      2m 31s
  6. 15m 45s
    1. The task-unification technique
      4m 19s
    2. Task unification in action
      4m 14s
    3. Using task unification for business issues
      4m 27s
    4. Addressing common challenges
      2m 45s
  7. 17m 49s
    1. The attribute dependency technique
      3m 32s
    2. Creating an attribute dependency matrix
      3m 37s
    3. Types of dependencies
      4m 12s
    4. Attribute dependency in action
      4m 31s
    5. Addressing common challenges
      1m 57s
  8. 27m 7s
    1. Running ideation workshops
      4m 13s
    2. Which technique to use
      3m 26s
    3. Creating new services and processes
      3m 17s
    4. Creating digital innovations
      5m 12s
    5. Involving customers
      5m 49s
    6. Evaluating ideas
      5m 10s
  9. 14m 48s
    1. Mastering innovative thinking
      3m 42s
    2. Building a pilot program
      3m 56s
    3. Addressing organizational challenges with innovation
      4m 3s
    4. Next steps
      3m 7s
  10. 52m 41s
    1. About Drew
      2m 9s
    2. What is innovation?
      51s
    3. What got Drew started in innovation?
      2m 15s
    4. On innovation as a skill
      1m 53s
    5. On innovation as part of your business
      1m 58s
    6. On resistance to innovation
      3m 31s
    7. On innovation's tainted image
      2m 34s
    8. Where do you apply innovation strategies?
      2m 31s
    9. Who should lead an innovation effort?
      3m 6s
    10. On favorite innovation experiences
      3m 51s
    11. On innovation vs. strategy
      3m 36s
    12. On working with innovation consultants
      3m 20s
    13. On trends in innovation
      3m 26s
    14. On innovation as competition
      2m 32s
    15. On innovative companies
      2m 43s
    16. On generating vs. executing ideas
      3m 2s
    17. Can you overdo innovation?
      2m 1s
    18. How do you start innovating?
      3m 44s
    19. On the most innovative products
      3m 38s

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