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It was a compelling presentation. My former student stood in front of 25 of the heavy hitters in his company as if he had been there a 100 times. Even though he was a junior staff member, he spoke with confidence, credibility, and he delivered information that met their needs. Not only was he well prepared, he knew his material inside and out. The executives in the room followed him. They believed him and, by the end of the presentation, they trusted him.
The steps he took to develop his compelling presentation were research on the audience, research on the topic, brainstorming of the content, additional research that helped him discover what was missing, strategic design of content and visuals, relentless practice for a flawless and authentic delivery, and, finally, a solid dose of additional information that the audience needed to discuss in the Q&A.
When you deliver a compelling presentation, you've done all of the above, and more. Your final product is a message that leaves your audience fulfilled, informed, and often inspired to take action.
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