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Innovation propels companies forward. It's an unlimited source of new growth and can give businesses a distinct competitive advantage. Learn how to innovate at your own business using Systematic Inventive Thinking, a method based on five techniques that allow you to innovate on demand. In this course, author and business school professor Drew Boyd shares the techniques he's taught Fortune 500 companies to innovate new services and products. Drew provides real-world examples of innovation in practice and suggests places to find your own opportunities to innovate.
In the bonus chapter, Drew shares insights from his own career and answers tough questions on resistance to innovation, innovation and leadership, and the difference between generating vs. executing innovative ideas.
What got me started in the innovation space is my very first role in a commercial role in marketing. Anytime you're in marketing, you're going to be involved in innovation whether it's the generation of creative ad concepts, or the creation of new products and services. What got me really involved is when I got into the health care space. My time at the health care company, Johnson & Johnson, I worked a lot in the mergers and acquisition area, a lot in the technology area. That is where I started to learn about systematic methods of creativity, ways that you can generate innovative products and services on demand.
It was very exciting times for us because we could get teams together, we could start to apply these methods, and create these great products that could be put into the hands of our customers to do good things for patients. It taught me a lot. It taught me a lot over this long period of time the things that work, and to be honest with you, I've experienced a lot of things too that quite honestly don't work. I've seen situations where teams have been able to take methods, they've been able to use processes that make them very successful, and have learned a lot about some of the things that could hold teams back as well.
When I look back at my career, I probably should recognize that I've been in the innovations space for a long time, but I just didn't realize it. I've always had this passion for creativity, and what is it that it takes to generate great ideas to solve problems. I probably saw creativity more as problem solving, but as I developed and matured and experienced more things at my companies that I worked for, or today with my clients and my students that I teach, I've seen that the innovation space is much bigger than I was playing in.
I look back and see that inkling that I've always had for it really did set me on a path. There's no doubt about it, and I've always come back to that path. During your career I might have taken different turns left and right, but at the end of the day I've always ended up back on this innovation path. Clearly that's where I am today and I'm loving it.
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