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What got Drew started in innovation?

From: Business Innovation Fundamentals

Video: What got Drew started in innovation?

What got me started in the innovation space is my very first role in a commercial role in marketing. Anytime you're in marketing, you're going to be involved in innovation whether it's the generation of creative ad concepts, or the creation of new products and services. What got me really involved is when I got into the health care space. My time at the health care company, Johnson & Johnson, I worked a lot in the mergers and acquisition area, a lot in the technology area. That is where I started to learn about systematic methods of creativity, ways that you can generate innovative products and services on demand.

What got Drew started in innovation?

What got me started in the innovation space is my very first role in a commercial role in marketing. Anytime you're in marketing, you're going to be involved in innovation whether it's the generation of creative ad concepts, or the creation of new products and services. What got me really involved is when I got into the health care space. My time at the health care company, Johnson & Johnson, I worked a lot in the mergers and acquisition area, a lot in the technology area. That is where I started to learn about systematic methods of creativity, ways that you can generate innovative products and services on demand.

It was very exciting times for us because we could get teams together, we could start to apply these methods, and create these great products that could be put into the hands of our customers to do good things for patients. It taught me a lot. It taught me a lot over this long period of time the things that work, and to be honest with you, I've experienced a lot of things too that quite honestly don't work. I've seen situations where teams have been able to take methods, they've been able to use processes that make them very successful, and have learned a lot about some of the things that could hold teams back as well.

When I look back at my career, I probably should recognize that I've been in the innovations space for a long time, but I just didn't realize it. I've always had this passion for creativity, and what is it that it takes to generate great ideas to solve problems. I probably saw creativity more as problem solving, but as I developed and matured and experienced more things at my companies that I worked for, or today with my clients and my students that I teach, I've seen that the innovation space is much bigger than I was playing in.

I look back and see that inkling that I've always had for it really did set me on a path. There's no doubt about it, and I've always come back to that path. During your career I might have taken different turns left and right, but at the end of the day I've always ended up back on this innovation path. Clearly that's where I am today and I'm loving it.

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Business Innovation Fundamentals

58 video lessons · 3068 viewers

Drew Boyd
Author

 
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  1. 1m 41s
    1. Welcome
      1m 22s
    2. Using the exercise files
      19s
  2. 21m 37s
    1. What is innovation? Introducing Systematic Inventive Thinking
      3m 21s
    2. The principle of function follows form
      4m 8s
    3. The closed-world principle
      4m 16s
    4. Characteristics of innovative products and services
      3m 51s
    5. Challenging the myth of thinking outside the box
      3m 11s
    6. Challenging the myth of serendipity
      2m 50s
  3. 11m 55s
    1. Functional fixedeness
      2m 26s
    2. The subtraction technique
      2m 59s
    3. Subtraction in action
      4m 8s
    4. Addressing common challenges
      2m 22s
  4. 10m 35s
    1. Structural fixedness
      2m 32s
    2. The division technique
      2m 43s
    3. Division in action
      3m 3s
    4. Addressing common challenges
      2m 17s
  5. 16m 25s
    1. The multiplication technique
      4m 24s
    2. Multiplication in action
      4m 39s
    3. Zooming in and zooming out
      4m 51s
    4. Addressing common challenges
      2m 31s
  6. 15m 45s
    1. The task-unification technique
      4m 19s
    2. Task unification in action
      4m 14s
    3. Using task unification for business issues
      4m 27s
    4. Addressing common challenges
      2m 45s
  7. 17m 49s
    1. The attribute dependency technique
      3m 32s
    2. Creating an attribute dependency matrix
      3m 37s
    3. Types of dependencies
      4m 12s
    4. Attribute dependency in action
      4m 31s
    5. Addressing common challenges
      1m 57s
  8. 27m 7s
    1. Running ideation workshops
      4m 13s
    2. Which technique to use
      3m 26s
    3. Creating new services and processes
      3m 17s
    4. Creating digital innovations
      5m 12s
    5. Involving customers
      5m 49s
    6. Evaluating ideas
      5m 10s
  9. 14m 48s
    1. Mastering innovative thinking
      3m 42s
    2. Building a pilot program
      3m 56s
    3. Addressing organizational challenges with innovation
      4m 3s
    4. Next steps
      3m 7s
  10. 52m 41s
    1. About Drew
      2m 9s
    2. What is innovation?
      51s
    3. What got Drew started in innovation?
      2m 15s
    4. On innovation as a skill
      1m 53s
    5. On innovation as part of your business
      1m 58s
    6. On resistance to innovation
      3m 31s
    7. On innovation's tainted image
      2m 34s
    8. Where do you apply innovation strategies?
      2m 31s
    9. Who should lead an innovation effort?
      3m 6s
    10. On favorite innovation experiences
      3m 51s
    11. On innovation vs. strategy
      3m 36s
    12. On working with innovation consultants
      3m 20s
    13. On trends in innovation
      3m 26s
    14. On innovation as competition
      2m 32s
    15. On innovative companies
      2m 43s
    16. On generating vs. executing ideas
      3m 2s
    17. Can you overdo innovation?
      2m 1s
    18. How do you start innovating?
      3m 44s
    19. On the most innovative products
      3m 38s

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