Easy-to-follow video tutorials help you learn software, creative, and business skills.Become a member
What got me started in the innovation space is my very first role in a commercial role in marketing. Anytime you're in marketing, you're going to be involved in innovation whether it's the generation of creative ad concepts, or the creation of new products and services. What got me really involved is when I got into the health care space. My time at the health care company, Johnson & Johnson, I worked a lot in the mergers and acquisition area, a lot in the technology area. That is where I started to learn about systematic methods of creativity, ways that you can generate innovative products and services on demand.
It was very exciting times for us because we could get teams together, we could start to apply these methods, and create these great products that could be put into the hands of our customers to do good things for patients. It taught me a lot. It taught me a lot over this long period of time the things that work, and to be honest with you, I've experienced a lot of things too that quite honestly don't work. I've seen situations where teams have been able to take methods, they've been able to use processes that make them very successful, and have learned a lot about some of the things that could hold teams back as well.
When I look back at my career, I probably should recognize that I've been in the innovations space for a long time, but I just didn't realize it. I've always had this passion for creativity, and what is it that it takes to generate great ideas to solve problems. I probably saw creativity more as problem solving, but as I developed and matured and experienced more things at my companies that I worked for, or today with my clients and my students that I teach, I've seen that the innovation space is much bigger than I was playing in.
I look back and see that inkling that I've always had for it really did set me on a path. There's no doubt about it, and I've always come back to that path. During your career I might have taken different turns left and right, but at the end of the day I've always ended up back on this innovation path. Clearly that's where I am today and I'm loving it.
Get unlimited access to all courses for just $25/month.Become a member
Access exercise files from a button right under the course name.
Search within course videos and transcripts, and jump right to the results.
Remove icons showing you already watched videos if you want to start over.
Make the video wide, narrow, full-screen, or pop the player out of the page into its own window.
Click on text in the transcript to jump to that spot in the video. As the video plays, the relevant spot in the transcript will be highlighted.
Your file was successfully uploaded.