Jonah Berger on Viral Marketing Preview

Jonah Berger on Viral Marketing

With Jonah Berger Liked by 1,399 users
Duration: 54m Skill level: General Released: 2/8/2014

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Course details

Why do some ideas spread while others fade away? Jonah Berger, PhD, professor of marketing at the Wharton School and author of the best-selling book Contagious: Why Things Catch On, reveals the secrets behind the science of social transmission. Discover what leads people to share content online and off, including social currency, triggers, emotion, public use, practical value, and storytelling. Learn what separates the best brands and stories from the rest in this example-rich course.

Skills you’ll gain

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Sample certificate

Certificate of Completion

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Meet the instructor

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Contents

What’s included

  • Practice while you learn 2 exercise files
  • Test your knowledge 5 quizzes
  • Learn on the go Access on tablet and phone
  • Stay up to date Continuing Education Units

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