Easy-to-follow video tutorials help you learn software, creative, and business skills.Become a member
Even if an e-mail list has only a few hundred addresses on it, running it through your personal or organization's e-mail provider is not a best practice. Internet Service Providers, ISPs, watch for high-volume mailings. If there is any suspicion that something is marketing-related, such as a large number of recipients being sent to, even the smallest organization's list can be blocked. E-mail terminology calls this getting blacklisted, and it will freeze an entire organization's e-mail system until the sender gets back in the ISP's good-sender list, or whitelist.
Setting an organization up with third- party e-mail management software allows marketers to work with larger, compliant, ISP-friendly companies, and enables productive list management for scalability. There are lots of third-party e-mail management systems, including Constant Contact, Silverpop, Infusionsoft, AWeber, and MailChimp. Now that we've covered the need for e-mail management terminology, let's look at messaging strategy.
Get unlimited access to all courses for just $25/month.Become a member
Access exercise files from a button right under the course name.
Search within course videos and transcripts, and jump right to the results.
Remove icons showing you already watched videos if you want to start over.
Make the video wide, narrow, full-screen, or pop the player out of the page into its own window.
Click on text in the transcript to jump to that spot in the video. As the video plays, the relevant spot in the transcript will be highlighted.
Your file was successfully uploaded.