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Using a third-party management company

From: Online Marketing Fundamentals

Video: Using a third-party management company

Even if an e-mail list has only a few hundred addresses on it, running it through your personal or organization's e-mail provider is not a best practice. Internet Service Providers, ISPs, watch for high-volume mailings. If there is any suspicion that something is marketing-related, such as a large number of recipients being sent to, even the smallest organization's list can be blocked. E-mail terminology calls this getting blacklisted, and it will freeze an entire organization's e-mail system until the sender gets back in the ISP's good-sender list, or whitelist.

Using a third-party management company

Even if an e-mail list has only a few hundred addresses on it, running it through your personal or organization's e-mail provider is not a best practice. Internet Service Providers, ISPs, watch for high-volume mailings. If there is any suspicion that something is marketing-related, such as a large number of recipients being sent to, even the smallest organization's list can be blocked. E-mail terminology calls this getting blacklisted, and it will freeze an entire organization's e-mail system until the sender gets back in the ISP's good-sender list, or whitelist.

Setting an organization up with third- party e-mail management software allows marketers to work with larger, compliant, ISP-friendly companies, and enables productive list management for scalability. There are lots of third-party e-mail management systems, including Constant Contact, Silverpop, Infusionsoft, AWeber, and MailChimp. Now that we've covered the need for e-mail management terminology, let's look at messaging strategy.

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This video is part of

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Online Marketing Fundamentals

54 video lessons · 38747 viewers

Lorrie Thomas Ross
Author

 
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  1. 3m 3s
    1. Welcome
      1m 46s
    2. Who is this course for?
      40s
    3. Using the exercise files
      37s
  2. 5m 30s
    1. Online marketing defined
      2m 14s
    2. How online marketing works
      48s
    3. Distinctions of online marketing
      1m 6s
    4. Components of online marketing
      1m 22s
  3. 5m 59s
    1. Online marketing planning and success
      3m 0s
    2. Defining your target market
      1m 14s
    3. Online marketing measurement
      1m 45s
  4. 9m 51s
    1. Site map
      2m 4s
    2. Site components
      1m 24s
    3. Wireframing
      1m 53s
    4. Elements of a successful site
      1m 51s
    5. Home page best practices
      1m 40s
    6. Privacy policy
      59s
  5. 9m 21s
    1. DIY or hire help?
      1m 57s
    2. Web site platforms
      1m 47s
    3. Domain names
      2m 27s
    4. Choosing a hosting company
      1m 7s
    5. Web site maintenance and management
      1m 16s
    6. Mobile sites
      47s
  6. 11m 43s
    1. Authority marketing
      1m 26s
    2. Article marketing
      3m 29s
    3. Social media content
      2m 51s
    4. Online PR
      2m 44s
    5. Web site and email content
      1m 13s
  7. 13m 0s
    1. Overview of search engine marketing (SEM)
      1m 6s
    2. Search engine optimization (SEO)
      8m 16s
    3. Paid search
      2m 25s
    4. Local search
      1m 13s
  8. 19m 13s
    1. Social media, social networking, and social media marketing defined
      1m 16s
    2. Blogging and microblogging
      3m 14s
    3. Social networking
      2m 33s
    4. Video sharing
      2m 8s
    5. Social shopping and opinions
      1m 28s
    6. Social news and social bookmarking
      1m 17s
    7. Social events
      2m 7s
    8. Wikis
      1m 44s
    9. Social media strategy
      3m 26s
  9. 8m 56s
    1. To blog or not to blog?
      1m 1s
    2. Blogging success
      4m 46s
    3. Blog content creation ideas
      3m 9s
  10. 10m 44s
    1. Search ads
      1m 27s
    2. Display ads
      2m 56s
    3. Affiliate marketing
      1m 35s
    4. Social media advertising
      1m 25s
    5. Local advertising
      1m 19s
    6. Email advertising
      2m 2s
  11. 7m 1s
    1. Collecting email addresses
      2m 21s
    2. Using a third-party management company
      1m 5s
    3. Email messages
      3m 35s
  12. 2m 52s
    1. Online marketing strategy
      2m 1s
    2. Goodbye
      51s

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