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In this succinct course, author, speaker, and marketing expert Lorrie Thomas Ross provides an overview of the basics of branding your business or yourself through consistency, communication, and effective collateral. The course shows how images, messaging, and market positioning can help you build visibility and credibility among customers. It includes real examples of successful brands and how aspects such as color, logos, and fonts, not to mention a strong web presence, contribute to their success.
We've included exercise files that all lynda.com members can download and use to follow along with this course. These files include a creative brief template and a style guide template. To help you visualize the brand development concepts, we are applying them to a fictional company called No Obstacles Sport. As we go over how we develop their brand, keep your own brand in mind. Let's get branding!
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