New Feature: Playlist Center! Pick a topic and let our playlists guide the way.

Start learning with our library of video tutorials taught by experts. Get started

Thinking Like a Leader
Illustration by
Watching:

Understanding the relationship between customers and your career


From:

Thinking Like a Leader

with Dave Crenshaw

Video: Understanding the relationship between customers and your career

We've talked in previous videos about understanding your company and the market, but in reality, understanding your customers is perhaps the most important aspect of developing savvy. This is because the customer ultimately determines whether or not you have a job. There are five reasons why customers are so critical to your career and why you want to take the time to understand them. Reason 1: customers equal employment. Without customers there's no reason to have a product.

Watch this entire course now—plus get access to every course in the library. Each course includes high-quality videos taught by expert instructors.

Become a member
please wait ...
Thinking Like a Leader
52m 18s Appropriate for all Feb 08, 2012 Updated Jan 03, 2013

Viewers: in countries Watching now:

Join author and business coach Dave Crenshaw as he shows you the company, market, and customer focus that strategic leaders employ to make business decisions and anticipate new trends. This course shows you how to make crucial and insightful connections between your company's needs and future and those of the market you operate in and the customers you serve.

Discover how you can identify trends, gather and address customer feedback, and proactively deliver what your company needs for competitive advantage.

This course is one of a series of five Dave Crenshaw courses based on his Invaluable teaching methodology for professional development.

Topics include:
  • Understanding what makes your company money
  • Discovering market trends
  • Understanding your competition
  • Knowing your customers and how to better serve them
Subjects:
Business Business Skills Career Development Freelancing Leadership Management
Author:
Dave Crenshaw

Understanding the relationship between customers and your career

We've talked in previous videos about understanding your company and the market, but in reality, understanding your customers is perhaps the most important aspect of developing savvy. This is because the customer ultimately determines whether or not you have a job. There are five reasons why customers are so critical to your career and why you want to take the time to understand them. Reason 1: customers equal employment. Without customers there's no reason to have a product.

Without a product there's no reason to have a company, and without a company, there's no reason for you to be employed. Many people look to the company as the source of their job security, when in fact, it's really whether or not the customers keep coming back that creates that security. Reason 2: customers equal a paycheck. Not only do customers help provide your job security, but they also help furnish the money that you receive on a regular basis. Loyal customers refer others to the company which helps the business grow and provides more opportunity for you to increase your pay scale.

Also, when customers share great feedback about you to your manager, this also gives you an opportunity for a pay increase. Reason 3: customers equal advancement. Employees that best satisfy customers and help them become loyal to the company are the ones that are most likely to advance in their career. Many employees put the emphasis on less important relationships when it comes to advancing their career. They worry too much about how they look in comparison to their coworkers or how well they can build a relationship with their boss, when in fact, building strong relationships with customers is the fastest path for career advancement.

Reason 4: customers equal education. Customers provide an opportunity for you to grow every time you interact. If they complain, you have an opportunity to learn about how to serve them better. If they ask for help, you have an opportunity to get more on-the-job training. So if you really want to learn and grow, the best way to do that is through serving customers. And that leads to the fifth reason why customers are so important. Customers equal an opportunity to serve.

While money can be a good incentive, in my experience, most people are motivated by something other than money. Very often, it's that feeling of being important and worthwhile and that you're making a difference in the world. Every customer that you interact with provides an opportunity for you to make a difference. Hopefully now you have a general understanding of why the relationship with your customers is so important, and why you want to become savvy about them. In the next video, we'll give you some tools that you can use to improve your interactions with your customers.

Find answers to the most frequently asked questions about Thinking Like a Leader.


Expand all | Collapse all
please wait ...
Q: This course was updated on 01/03/2012. What changed?
A: This course was retitled, streamlined, and refined throughout, resulting in a slightly shorter runtime. We also added new graphics and a new welcome movie. 
 
Share a link to this course

What are exercise files?

Exercise files are the same files the author uses in the course. Save time by downloading the author's files instead of setting up your own files, and learn by following along with the instructor.

Can I take this course without the exercise files?

Yes! If you decide you would like the exercise files later, you can upgrade to a premium account any time.

Become a member Download sample files See plans and pricing

Please wait... please wait ...
Upgrade to get access to exercise files.

Exercise files video

How to use exercise files.

Learn by watching, listening, and doing, Exercise files are the same files the author uses in the course, so you can download them and follow along Premium memberships include access to all exercise files in the library.
Upgrade now


Exercise files

Exercise files video

How to use exercise files.

For additional information on downloading and using exercise files, watch our instructional video or read the instructions in the FAQ.

This course includes free exercise files, so you can practice while you watch the course. To access all the exercise files in our library, become a Premium Member.

join now Upgrade now

Are you sure you want to mark all the videos in this course as unwatched?

This will not affect your course history, your reports, or your certificates of completion for this course.


Mark all as unwatched Cancel

Congratulations

You have completed Thinking Like a Leader.

Return to your organization's learning portal to continue training, or close this page.


OK
Become a member to add this course to a playlist

Join today and get unlimited access to the entire library of video courses—and create as many playlists as you like.

Get started

Already a member?

Become a member to like this course.

Join today and get unlimited access to the entire library of video courses.

Get started

Already a member?

Exercise files

Learn by watching, listening, and doing! Exercise files are the same files the author uses in the course, so you can download them and follow along. Exercise files are available with all Premium memberships. Learn more

Get started

Already a Premium member?

Exercise files video

How to use exercise files.

Ask a question

Thanks for contacting us.
You’ll hear from our Customer Service team within 24 hours.

Please enter the text shown below:

The classic layout automatically defaults to the latest Flash Player.

To choose a different player, hold the cursor over your name at the top right of any lynda.com page and choose Site preferencesfrom the dropdown menu.

Continue to classic layout Stay on new layout
Exercise files

Access exercise files from a button right under the course name.

Mark videos as unwatched

Remove icons showing you already watched videos if you want to start over.

Control your viewing experience

Make the video wide, narrow, full-screen, or pop the player out of the page into its own window.

Interactive transcripts

Click on text in the transcript to jump to that spot in the video. As the video plays, the relevant spot in the transcript will be highlighted.

Are you sure you want to delete this note?

No

Thanks for signing up.

We’ll send you a confirmation email shortly.


Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

Keep up with news, tips, and latest courses with emails from lynda.com.

Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

   
submit Lightbox submit clicked
Terms and conditions of use

We've updated our terms and conditions (now called terms of service).Go
Review and accept our updated terms of service.