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Understanding the importance of keywords

From: Creating an Effective Resume

Video: Understanding the importance of keywords

One of the most important and essential steps in creating your resume is incorporating the use of keywords. You may be asking, okay, so what are keywords, and why are they so important? Recruiters search for potential employees the same way you use Google to search for a topic, that is, with one or more words. But instead of using Google, they use an applicant tracking system, or ATS for short, that quickly scans for words matching their criteria.

Understanding the importance of keywords

One of the most important and essential steps in creating your resume is incorporating the use of keywords. You may be asking, okay, so what are keywords, and why are they so important? Recruiters search for potential employees the same way you use Google to search for a topic, that is, with one or more words. But instead of using Google, they use an applicant tracking system, or ATS for short, that quickly scans for words matching their criteria.

If the keywords in your resume match the criteria they typed in, voila, you have now won the first round by simply being found. If those keywords are not found, neither are you. Therefore, it is crucial to incorporate these keywords throughout your resume to maximize your chances of being found in a sea of hundreds of thousands of resumes. Keep in mind in larger resume banks, yours may be bobbing amongst millions of other resumes swimming in the same sea.

You can turn the tide in your favor by finding just the right job-specific keywords that will allow the employer to find you. When web site designers create a web site, they add keywords to drive more traffic to their site based on the criteria they think people will be searching by. This is known as search engine optimization, or SEO for short. When you add keywords to your resume, you are using the same principles as web site designers.

Think of adding keywords as SEO for your resume. By adding these keywords, you are optimizing your chances of being found by recruiters and employers. Instead of SEO, or search engine optimization, it's RSO, resume search optimization. I will coin the phrase now. At this point, you may be asking yourself, that's great, I'll use keywords, but how do I know what words they are using to search by so I may include them throughout my resume? If you follow me to the next movie, I'll be showing you exactly how.

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This video is part of

Image for Creating an Effective Resume
Creating an Effective Resume

49 video lessons · 28150 viewers

Mariann Siegert
Author

 
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  1. 3m 51s
    1. Welcome
      1m 23s
    2. Using the exercise files
      54s
    3. Filling out the career management worksheet
      1m 34s
  2. 29m 13s
    1. Creating a marketing campaign
      2m 50s
    2. Discovering your dream job
      3m 39s
    3. Understanding the importance of keywords
      2m 14s
    4. Finding essential keywords
      6m 34s
    5. Incorporating action verbs
      4m 51s
    6. Getting results using PAR statements
      4m 40s
    7. Researching the employer
      4m 25s
  3. 37m 2s
    1. Targeting your resume
      7m 16s
    2. Sidestepping blunders and the "10-Second Screen-Out"
      5m 44s
    3. Deciding on resume length
      6m 29s
    4. Keeping your resume concise
      5m 23s
    5. Refreshing your resume
      4m 52s
    6. Critiquing your resume
      3m 31s
    7. Avoiding identity theft
      3m 47s
  4. 21m 14s
    1. Entering the workforce
      7m 48s
    2. Filling in employment gaps
      5m 21s
    3. Dealing with long-term employment
      3m 9s
    4. Switching career paths
      4m 56s
  5. 12m 38s
    1. Understanding resume jargon
      1m 27s
    2. Reverse chronological
      2m 25s
    3. Functional
      6m 11s
    4. Combined chrono-functional
      2m 35s
  6. 7m 1s
    1. Understanding the curriculum vitae (CV)
      3m 29s
    2. Working with online resumes and portfolios
      3m 32s
  7. 41m 23s
    1. Formatting fundamentals for your resume
      6m 39s
    2. Including (or not including) an objective
      4m 10s
    3. Creating a headline
      5m 1s
    4. Writing a qualifications summary
      4m 47s
    5. Showcasing achievements vs. listing job duties
      5m 31s
    6. Including technical information
      5m 22s
    7. Putting your education to work
      4m 41s
    8. Including awards, honors, and other information
      5m 12s
  8. 19m 1s
    1. Knowing which file format is best
      2m 10s
    2. Saving to earlier versions of Word
      2m 48s
    3. Saving as a PDF
      5m 27s
    4. Creating a RTF version
      3m 54s
    5. Saving to HTML format
      4m 42s
  9. 15m 9s
    1. Evaluating online resume banks
      5m 32s
    2. Writing effective names for resume banks
      3m 43s
    3. Double-checking formatting after uploading
      2m 45s
    4. Becoming too visible
      3m 9s
  10. 21m 45s
    1. Creating a cover letter
      7m 47s
    2. Compiling your references
      4m 35s
    3. Writing thank-you notes
      5m 38s
    4. Printing, copying, and the importance of paper
      3m 45s
  11. 52s
    1. Goodbye
      52s

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