Start learning with our library of video tutorials taught by experts. Get started

Insights from a Business Coach
Illustration by Neil Webb

Understanding the importance of company culture


From:

Insights from a Business Coach

with Dave Crenshaw

Video: Understanding the importance of company culture

Jeff: How important is company culture? Dave: Oh, that's a great question. Company culture is something really near and dear to my heart. In fact, one person who endorsed my book Invaluable is Tony Hsieh of Zappos, and Tony, in my opinion, right now is the master of corporate culture. It is huge. Corporate culture is honestly more important than most anything you can do. It is even really more important than just systems by themselves because it dictates how the employees are going to perform.

Watch this entire course now—plus get access to every course in the library. Each course includes high-quality videos taught by expert instructors.

Become a member
please wait ...
Insights from a Business Coach
27m 6s Beginner Mar 30, 2012

Viewers: in countries Watching now:

Get a glimpse of what it takes to start and successfully run a business in this candid interview with seasoned business coach and author Dave Crenshaw. Discover the secrets of managing priorities, working for your customers, bankrolling an idea, and investing in future success. The course covers tips from getting started as an entrepreneur to pitching to investors and researching the competition.

Topics include:
  • Finding focus
  • Increasing brand awareness
  • Planning ahead
  • Understanding the importance of company culture
  • Maintaining customer relationships
  • Dealing with discouragement
  • Finding a balance
Subjects:
Business Online Marketing Business Skills Career Development Freelancing
Author:
Dave Crenshaw

Understanding the importance of company culture

Jeff: How important is company culture? Dave: Oh, that's a great question. Company culture is something really near and dear to my heart. In fact, one person who endorsed my book Invaluable is Tony Hsieh of Zappos, and Tony, in my opinion, right now is the master of corporate culture. It is huge. Corporate culture is honestly more important than most anything you can do. It is even really more important than just systems by themselves because it dictates how the employees are going to perform.

In fact, I think lynda.com is a great example of good corporate culture. There is a very strong vibe in this business and that was created by a very strong leader, and the businesses that I have seen are most successful are made by leaders who put culture as one of the things that they want to create, and they craft it or they work with their employees to craft that culture. I once asked Tony, Tony Hsieh of Zappos, what would you say to businesses who believe that they need to spend all of this money on brand to develop their brand and brand loyalty? And he said something that was really interesting; he said I would tell them that brand is a lagging indicator of company culture.

There are currently no FAQs about Insights from a Business Coach.

 
Share a link to this course

What are exercise files?

Exercise files are the same files the author uses in the course. Save time by downloading the author's files instead of setting up your own files, and learn by following along with the instructor.

Can I take this course without the exercise files?

Yes! If you decide you would like the exercise files later, you can upgrade to a premium account any time.

Become a member Download sample files See plans and pricing

Please wait... please wait ...
Upgrade to get access to exercise files.

Exercise files video

How to use exercise files.

Learn by watching, listening, and doing, Exercise files are the same files the author uses in the course, so you can download them and follow along Premium memberships include access to all exercise files in the library.
Upgrade now


Exercise files

Exercise files video

How to use exercise files.

For additional information on downloading and using exercise files, watch our instructional video or read the instructions in the FAQ.

This course includes free exercise files, so you can practice while you watch the course. To access all the exercise files in our library, become a Premium Member.

join now Upgrade now

Are you sure you want to mark all the videos in this course as unwatched?

This will not affect your course history, your reports, or your certificates of completion for this course.


Mark all as unwatched Cancel

Congratulations

You have completed Insights from a Business Coach.

Return to your organization's learning portal to continue training, or close this page.


OK
Become a member to add this course to a playlist

Join today and get unlimited access to the entire library of video courses—and create as many playlists as you like.

Get started

Already a member?

Become a member to like this course.

Join today and get unlimited access to the entire library of video courses.

Get started

Already a member?

Exercise files

Learn by watching, listening, and doing! Exercise files are the same files the author uses in the course, so you can download them and follow along. Exercise files are available with all Premium memberships. Learn more

Get started

Already a Premium member?

Exercise files video

How to use exercise files.

Ask a question

Thanks for contacting us.
You’ll hear from our Customer Service team within 24 hours.

Please enter the text shown below:

The classic layout automatically defaults to the latest Flash Player.

To choose a different player, hold the cursor over your name at the top right of any lynda.com page and choose Site preferencesfrom the dropdown menu.

Continue to classic layout Stay on new layout
Exercise files

Access exercise files from a button right under the course name.

Mark videos as unwatched

Remove icons showing you already watched videos if you want to start over.

Control your viewing experience

Make the video wide, narrow, full-screen, or pop the player out of the page into its own window.

Interactive transcripts

Click on text in the transcript to jump to that spot in the video. As the video plays, the relevant spot in the transcript will be highlighted.

Are you sure you want to delete this note?

No

Notes cannot be added for locked videos.

Thanks for signing up.

We’ll send you a confirmation email shortly.


Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

Keep up with news, tips, and latest courses with emails from lynda.com.

Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

   
submit Lightbox submit clicked
Terms and conditions of use

We've updated our terms and conditions (now called terms of service).Go
Review and accept our updated terms of service.