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Jeff: How important is company culture? Dave: Oh, that's a great question. Company culture is something really near and dear to my heart. In fact, one person who endorsed my book Invaluable is Tony Hsieh of Zappos, and Tony, in my opinion, right now is the master of corporate culture. It is huge. Corporate culture is honestly more important than most anything you can do. It is even really more important than just systems by themselves because it dictates how the employees are going to perform.
In fact, I think lynda.com is a great example of good corporate culture. There is a very strong vibe in this business and that was created by a very strong leader, and the businesses that I have seen are most successful are made by leaders who put culture as one of the things that they want to create, and they craft it or they work with their employees to craft that culture. I once asked Tony, Tony Hsieh of Zappos, what would you say to businesses who believe that they need to spend all of this money on brand to develop their brand and brand loyalty? And he said something that was really interesting; he said I would tell them that brand is a lagging indicator of company culture.
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