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Business people are busy so they read quickly and scan for key points. They also interpret words based on their knowledge. Additionally, they quickly decide if the message is important or deserves their valuable time. For business writers this means the message should be clear and easy to read so the reader can quickly get to the point. In other words to succeed in business you must be able not just to write but to write effectively for business. Any writing training you've had has probably been in creative writing.
You added adjectives and adverbs to describe that favorite vacation or movie. The business writing and creative writing are not the same. Of course, business writing does follow some of the same principles that creative writing teaches. A clear thesis and topic sentences, correct mechanics and transition. So the basics do apply. But effective business writers need to constantly analyze the reader. What does my reader already know or how will my reader react? Organize the message in the best way for the reader.
Does it begin with a purpose and does it look easy to read? Also, let the reader know what the next step should be. Such as a time by which a reply is needed and contact information. A fourth point is that effective business writers need to give the impression that the reader is important and not just another number. Make the first message effective to decrease the need for follow up messages which are time consuming and costly. And an effective business writer will choose the correct channel, written or face to face , for example.
Studies show that employers rank the ability to communicate as the number one or number two skill needed to be hired and to be promoted. So how important is having effective business writing skills? It can be the make or break of your career. It really is a big deal.
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