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Creating an Effective Resume
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Sidestepping blunders and the "10-Second Screen-Out"


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Creating an Effective Resume

with Mariann Siegert

Video: Sidestepping blunders and the "10-Second Screen-Out"

Did you know that your resume only has about ten seconds in front of the reviewer to entice them to read on? And the reality is, in today's job market, it may be as little as five seconds. So how do you make it through the first round and avoid that ten-second screen-out? First, you must put yourself in the reviewer's shoes. Think about this. If you were a hiring manager or a recruiter and had a stack of 100 resumes sitting in front of you to plow through, all from people applying for the same job, how would you begin? The truth is most recruiters begin by weeding out as many resumes as they can into a 'no' pile and end up with a much smaller pile of 'possiblys'.
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  1. 3m 51s
    1. Welcome
      1m 23s
    2. Using the exercise files
      54s
    3. Filling out the career management worksheet
      1m 34s
  2. 29m 13s
    1. Creating a marketing campaign
      2m 50s
    2. Discovering your dream job
      3m 39s
    3. Understanding the importance of keywords
      2m 14s
    4. Finding essential keywords
      6m 34s
    5. Incorporating action verbs
      4m 51s
    6. Getting results using PAR statements
      4m 40s
    7. Researching the employer
      4m 25s
  3. 37m 2s
    1. Targeting your resume
      7m 16s
    2. Sidestepping blunders and the "10-Second Screen-Out"
      5m 44s
    3. Deciding on resume length
      6m 29s
    4. Keeping your resume concise
      5m 23s
    5. Refreshing your resume
      4m 52s
    6. Critiquing your resume
      3m 31s
    7. Avoiding identity theft
      3m 47s
  4. 21m 14s
    1. Entering the workforce
      7m 48s
    2. Filling in employment gaps
      5m 21s
    3. Dealing with long-term employment
      3m 9s
    4. Switching career paths
      4m 56s
  5. 12m 38s
    1. Understanding resume jargon
      1m 27s
    2. Reverse chronological
      2m 25s
    3. Functional
      6m 11s
    4. Combined chrono-functional
      2m 35s
  6. 7m 1s
    1. Understanding the curriculum vitae (CV)
      3m 29s
    2. Working with online resumes and portfolios
      3m 32s
  7. 41m 23s
    1. Formatting fundamentals for your resume
      6m 39s
    2. Including (or not including) an objective
      4m 10s
    3. Creating a headline
      5m 1s
    4. Writing a qualifications summary
      4m 47s
    5. Showcasing achievements vs. listing job duties
      5m 31s
    6. Including technical information
      5m 22s
    7. Putting your education to work
      4m 41s
    8. Including awards, honors, and other information
      5m 12s
  8. 19m 1s
    1. Knowing which file format is best
      2m 10s
    2. Saving to earlier versions of Word
      2m 48s
    3. Saving as a PDF
      5m 27s
    4. Creating a RTF version
      3m 54s
    5. Saving to HTML format
      4m 42s
  9. 15m 9s
    1. Evaluating online resume banks
      5m 32s
    2. Writing effective names for resume banks
      3m 43s
    3. Double-checking formatting after uploading
      2m 45s
    4. Becoming too visible
      3m 9s
  10. 21m 45s
    1. Creating a cover letter
      7m 47s
    2. Compiling your references
      4m 35s
    3. Writing thank-you notes
      5m 38s
    4. Printing, copying, and the importance of paper
      3m 45s
  11. 52s
    1. Goodbye
      52s

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Creating an Effective Resume
3h 29m Appropriate for all Apr 22, 2011

Viewers: in countries Watching now:

In Creating an Effective Resume, author Mariann Siegert provides step-by-step guidance on creating resumes that highlight accomplishments and specifically target a potential employer's needs. The course covers how to build a resume that encompasses action statements, keywords, styling, and effective content, while addressing common stumbling blocks such as handling employment gaps and career changes. Framing the resume as a vital component of a personalized marketing campaign, Mariann shows how to conduct employer research and utilize keyword optimization techniques to increase a resume's potential of being found by employers and recruiters on resume banks and job sites. Also included are tips on writing cover letters and thank-you notes. Exercise files accompany the course.

Topics include:
  • Determining the appropriate resume length
  • Choosing the best layout
  • Identifying and incorporating essential keywords
  • Tips from recruiters
  • Showcasing achievements and job duties using P.A.R. statements
  • Evaluating resume banks
  • Saving to different file formats
  • Compiling references, cover letters, and thank-you notes
Subjects:
Business Business Skills Career Development
Author:
Mariann Siegert

Sidestepping blunders and the "10-Second Screen-Out"

Did you know that your resume only has about ten seconds in front of the reviewer to entice them to read on? And the reality is, in today's job market, it may be as little as five seconds. So how do you make it through the first round and avoid that ten-second screen-out? First, you must put yourself in the reviewer's shoes. Think about this. If you were a hiring manager or a recruiter and had a stack of 100 resumes sitting in front of you to plow through, all from people applying for the same job, how would you begin? The truth is most recruiters begin by weeding out as many resumes as they can into a 'no' pile and end up with a much smaller pile of 'possiblys'.

If you want to make the first cut, you need to sidestep some common resume blunders in order to turn a 'possibly' into a possibility. So let's do some sidestepping of our own by looking at some of the most common resume blunders. We'll look at the do's, the don'ts, and things that you just need to leave off of your resume. There are always exceptions to every rule, so be sure to keep your own situation in mind. First of all, when submitting your resume, be sure to follow the employer's instructions to a tee.

For example, if they ask for a cover letter, be sure to submit a cover letter. Your resume may be a masterpiece, but just one typo can end it all. Unintentionally including misspelled words or the improper use of grammar on your resume can portray you in a negative light. Use spell check and then have several trusted people check and then double-check your work. Do not staple, fold, or put paperclips on your resume when mailing. In sending through the mail, invest in a professional-looking envelope that's large enough to encompass your resume without folding--one where you can just slide it in.

For example, use an 8.5 x 11 clasp envelope. Also, it will look much more professional to invest in mailing labels instead of writing the address and the name on the front. Make sure you have professional-looking paper as well. Don't use hot pink paper sprayed with perfume, or fluorescent green paper. You'll get their attention all right, and not in a good way. Speaking of things you shouldn't do, here are some more things you should avoid.

Don't use a personal email address with an inappropriate or unprofessional username. Consider using an email address that includes your name. Also, don't let your email address date you. It's best to use an email address from one of the current popular email providers like Gmail or Yahoo! If you don't have a professional email address, create one. It's free. Another option of course is to use an email address from your own custom domain.

Personal pronouns such as I and me shouldn't be used in your resume. For example, instead of 'I managed', just start with 'managed'. Don't include references on your resume. Your references should be a separate document. Don't include them on the resume itself. Don't include the line, 'references available upon request' either. Employers expect you to have professional references; therefore, this statement is not needed. Please! Leave your clipart at home.

It'll make your resume look unprofessional. Don't include an objective on your resume. Instead, replace with a powerful headline and qualification summary. Stay away from including TMI, or too much information. Don't include such things as why you left your last job or list your current or past supervisors. Whatever you do, don't lie. Don't try to pull a fast one just to get the job when you don't know the software, don't have the degree, or the experience that they need.

These things are easily checked. Now, here are a few things you should make sure to leave off. Leave off the word 'resume'. Hopefully, the employer is intelligent enough to know it's your resume. No need to tell them this, so don't place the word 'resume' at the top unless you're creating an online resume and you're using it as a keyword. Do not include a personal section that lists things such as your age, your weight, your height, or your marital status, unless you're outside of the U.S. and it's required.

And no photographs, please! Please do not include a photograph of yourself, even if you are gorgeous, except of course if it's required for the position, such as you're an actor or a model. Including your salary may ruin your chances of getting an interview by being too high or may ruin your chance of getting a better salary by being too low. And last but not least, leave off your hobbies, unless they're relevant to the position that you're applying for.

Sidestepping these common resume blunders will help you make the first cut by avoiding the 10-second screen-out. Jump over these pitfalls, stay out of the 'no' pile, and open up your own possibilities.

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