Excellent course. I really liked the given examples with the four Is(issue-impact-invasiveness-iceberg).
Sometimes with so many years B2B sales experience behind us and the pressure and targets of the moment, we tend to overlook this dynamic. `Thanks for the useful reminder.
The Science of Sales
With Jeff Bloomfield
Liked by 6,974 users
Duration: 56m
Skill level: Intermediate
Released: 2/11/2015
Course details
Trust lies at the foundation of all sales. In this course, former Genentech senior leader and Braintrust founder Jeff Bloomfield taps the world of neuroscience to explain the science of trust and help you determine your own trustworthiness as a salesperson. He reveals the parts of the brain that are triggered in the buying process, and provides a customer-engagement model that presents solutions in such a way that customers will close the sale themselves . . . every time. Gain a deeper appreciation of the human brain and a new way of communicating with your customer.
Skills you’ll gain
Earn a sharable certificate
Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
LinkedIn Learning
Certificate of Completion
-
Showcase on your LinkedIn profile under “Licenses and Certificate” section
-
Download or print out as PDF to share with others
-
Share as image online to demonstrate your skill
Meet the instructor
Learner reviews
-
Luis Fernández (He/Him)
Luis Fernández (He/Him)
Gerente de Contratos de Adquisiciones | Negociaciones Estratégicas/Especialista en Compras.
-
Steve Ballard
Steve Ballard
Ford Account Manager at Molex
Contents
What’s included
- Practice while you learn 1 exercise file
- Test your knowledge 4 quizzes
- Learn on the go Access on tablet and phone
- Stay up to date Continuing Education Units