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Researching the employer

From: Creating an Effective Resume

Video: Researching the employer

Finding the perfect job is a job in and of itself, but the work you put into your job search will be well worth it. What exactly do you want? Who do you want to work for? Where would you best fit in? Do you want to work for a small company that is family-oriented, or perhaps a huge corporation with plenty of upward mobility? Once you know what you want, it's time to begin your homework. Always keep in mind that your resume is your advertising campaign. Advertising executives always begin a campaign with market research.

Researching the employer

Finding the perfect job is a job in and of itself, but the work you put into your job search will be well worth it. What exactly do you want? Who do you want to work for? Where would you best fit in? Do you want to work for a small company that is family-oriented, or perhaps a huge corporation with plenty of upward mobility? Once you know what you want, it's time to begin your homework. Always keep in mind that your resume is your advertising campaign. Advertising executives always begin a campaign with market research.

Write down the top then employers you would like to work for. Then focus your marketing campaign by conducting research on your number one on down. After you've decided who you want to target, find out as much information as possible. Researching the employer will help you to better target your resume by knowing the employer's needs. The closer you can match your skills and achievements to their needs, the better your results will be. It will also help you during the interview to show the employer you're interested enough in their company to find out all you can about them.

So where do you begin? As you may have guessed, one of he best research tools at your disposal is by using the Internet. Begin by locating their web site using a search engine like Google or Yahoo! Let's say that you want to work for lynda.com. Once you've located their web site, look for section such as About Us. And there it is right here, about us, the lynda.com story. You may also look for information such as history and careers and their executive team, find out who their CEO is and who their president is.

Make note of the company's mission statement and consider trying to incorporate your own version of it into your cover letter and your resume. Next, find out if it's a privately or a publicly held company. If the company you're looking at is publicly held, you've got a few more options for research. Look them up on NASDAQ. NASDAQ lists about 3,200 securities, more companies than the New York Stock Exchange. It executes stock trades through computers instead of on the trading floor.

You can research public employers on the New York Stock Exchange. It is the world's largest stock exchange by market capitalization. SEC stands for Securities and Exchange Commission. You can research SEC filings to find out more about the company's financial health. Check out employers on the Hoovers web site. Hoovers includes an extensive database that gives insight and analysis about companies, organizations, and industries.

See if you can find anything about the company through the Chamber of Commerce or the Better Business Bureau. Research statistical information in your industry, such as projections, trends, and layoff information, through the Bureau of Labor Statistics. Check out newspaper articles, trade journals, and business magazines. What other information should you look for? While seeking out information, keep these things in mind. Who are their competitors? By the way, during my last interview, I was asked if I knew who their competitors were.

Research the market and find out all about their competition. What are their products and their services? How many years have they been in business? How many employees and locations do they have? Are they a subsidiary or a parent company? When beginning your job search, you must know what you want first and which employers will be your best fit. One size does not fit all. Then you must know what the employer wants. Remember, each resume should be targeted towards a particular employer and job description.

The more you know about the employer and their wants and needs, the better you'll be able to match your skills to those needs. And the more you know about the company, the better you will be able to do during your interview by appearing more knowledgeable. By doing your homework, you'll leave a positive impression with the employer and stand out from the crowd. You'll be prepared to answer any questions they may have and will be in a better position to create your advertising campaign, beginning with your resume.

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This video is part of

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Creating an Effective Resume

49 video lessons · 30868 viewers

Mariann Siegert
Author

 
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  1. 3m 51s
    1. Welcome
      1m 23s
    2. Using the exercise files
      54s
    3. Filling out the career management worksheet
      1m 34s
  2. 29m 13s
    1. Creating a marketing campaign
      2m 50s
    2. Discovering your dream job
      3m 39s
    3. Understanding the importance of keywords
      2m 14s
    4. Finding essential keywords
      6m 34s
    5. Incorporating action verbs
      4m 51s
    6. Getting results using PAR statements
      4m 40s
    7. Researching the employer
      4m 25s
  3. 37m 2s
    1. Targeting your resume
      7m 16s
    2. Sidestepping blunders and the "10-Second Screen-Out"
      5m 44s
    3. Deciding on resume length
      6m 29s
    4. Keeping your resume concise
      5m 23s
    5. Refreshing your resume
      4m 52s
    6. Critiquing your resume
      3m 31s
    7. Avoiding identity theft
      3m 47s
  4. 21m 14s
    1. Entering the workforce
      7m 48s
    2. Filling in employment gaps
      5m 21s
    3. Dealing with long-term employment
      3m 9s
    4. Switching career paths
      4m 56s
  5. 12m 38s
    1. Understanding resume jargon
      1m 27s
    2. Reverse chronological
      2m 25s
    3. Functional
      6m 11s
    4. Combined chrono-functional
      2m 35s
  6. 7m 1s
    1. Understanding the curriculum vitae (CV)
      3m 29s
    2. Working with online resumes and portfolios
      3m 32s
  7. 41m 23s
    1. Formatting fundamentals for your resume
      6m 39s
    2. Including (or not including) an objective
      4m 10s
    3. Creating a headline
      5m 1s
    4. Writing a qualifications summary
      4m 47s
    5. Showcasing achievements vs. listing job duties
      5m 31s
    6. Including technical information
      5m 22s
    7. Putting your education to work
      4m 41s
    8. Including awards, honors, and other information
      5m 12s
  8. 19m 1s
    1. Knowing which file format is best
      2m 10s
    2. Saving to earlier versions of Word
      2m 48s
    3. Saving as a PDF
      5m 27s
    4. Creating a RTF version
      3m 54s
    5. Saving to HTML format
      4m 42s
  9. 15m 9s
    1. Evaluating online resume banks
      5m 32s
    2. Writing effective names for resume banks
      3m 43s
    3. Double-checking formatting after uploading
      2m 45s
    4. Becoming too visible
      3m 9s
  10. 21m 45s
    1. Creating a cover letter
      7m 47s
    2. Compiling your references
      4m 35s
    3. Writing thank-you notes
      5m 38s
    4. Printing, copying, and the importance of paper
      3m 45s
  11. 52s
    1. Goodbye
      52s

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