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In Creating an Effective Resume, author Mariann Siegert provides step-by-step guidance on creating resumes that highlight accomplishments and specifically target a potential employer's needs. The course covers how to build a resume that encompasses action statements, keywords, styling, and effective content, while addressing common stumbling blocks such as handling employment gaps and career changes. Framing the resume as a vital component of a personalized marketing campaign, Mariann shows how to conduct employer research and utilize keyword optimization techniques to increase a resume's potential of being found by employers and recruiters on resume banks and job sites. Also included are tips on writing cover letters and thank-you notes. Exercise files accompany the course.
So you have completely your masterpiece and you're ready to print it out and send to the employer, or are making copies to bring with you to the interview. Whew. It's been a lot of hard work but worth it. Now it's time to get out the fluorescent green paper and spray it down with your favorite scent. Wait, don't do it. If you do, all of your hard work will go down the drain. You may have seen fluorescent pink paper sprayed with a favor perfume make a real impression on the professors at Harvard Law in the movies.
I'll let you in on a secret. In the real world, most especially the professional world, that wouldn't have gone over as well as it did in Hollywood. Stay professional throughout your job search. You have done all of his hard work so far to make the contents of your resume and cover letter perfect. The home stretch is not the place to slow down. Believe it or not, even the paper you use is part of your marketing campaign. Before a potential employer can read your resume, they must visually see your resume and then physically touch and feel the paper.
Even if you're not snail mailing, you will be giving them a physical copy during the interview. Both of these senses can make a good or a bad impression on your audience. If the employer sees a resume that is visually appealing, it will entice them to pick it up. Fluorescent green will only entice an employer to pick it up and throw it in the trashcan. After picking it up, they can either feel cheap copy paper or a sophisticated and classier cotton fiber bond or linen blend.
Make a quick run to any office supply store and invest in buying resume paper. You can also order off the Internet as well. As far as colors go, stay away from anything florescent. Stick with a light professional-looking color such as cream, white, beige, or a light gray. My personal favorite is cream-colored paper. Whatever you pick, just make sure it looks professional. Most resume papers are a bit heavier than the standard paper. For example, standard is 20 bond, or 80 GSM outside the US, while resume paper is a little thicker, about 24-28 bond, or 120 GSM outside the US.
It is much more durable, feels better to the touch, and has a much more polished look. Next, make sure you use a laser printer as opposed to inkjet. Most copy stores nowadays have nice laser printers you can utilize. Create a file on the thumb drive for your resume and cover letter and for your references. This is something else most of the upper-end copy stores allow for. You just put the thumb drive in the laser printer or copier, slide in your credit card, and you're off to the races. You would be very surprised at the difference between a resume printed on an inkjet printer and a resume printed from a laser--most especially when printed on the cotton fiber and linen blends.
Don't stop before you get to the finish line by putting your masterpiece in the wrong canvas and buying a cheap frame. Consider the type of paper you purchase as part of your marketing campaign. By purchasing quality, professional paper and using the best printer available, you will appeal to both the employer's sense of sight and touch, even if they don't realize it's happening. There are more nerve endings in a person's fingertips than just about any other part of the body; therefore, utilizing quality paper will make them feel, quite literally, that you are a person of quality.
Using a high-quality printer will let them see clearly you are the professional that you are.
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