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Branding isn't just for businesses anymore. Learn how to manage the way you're perceived, online and off, in this course with marketing expert Lorrie Thomas Ross. Lorrie walks through the basics of defining and growing your personal brand, including building an online identity, developing authority, creating content, establishing style, maintaining consistency, and more. With the right marketing, anyone can achieve a competitive edge and reach a larger audience.
(MUSIC) Personal branding is the active managing the way a person wants to be perceived. This includes positioning professional skills, personality, values, leadership and talent. Some people think that branding is just for organizations, but this is not the case. Personal branding makes you the CEO of the brand called You. It's a powerful form of marketing that can help you manage your career and build your reputation. In this course we are going to examine ways that you can establish a personal brand, as well as ways to grow a personal brand to support career and marketing objectives.
In today's web-centered world, we have more power than ever to manage the mark we want to make both personally and professionally. Proactive personal brand management can give people, as well as the companies they work for, a competitive edge. Taking small steps to manage a personal brand can make a big difference. I look forward to guiding you through the basics of personal branding.
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