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Innovation propels companies forward. It's an unlimited source of new growth and can give businesses a distinct competitive advantage. Learn how to innovate at your own business using Systematic Inventive Thinking, a method based on five techniques that allow you to innovate on demand. In this course, author and business school professor Drew Boyd shares the techniques he's taught Fortune 500 companies to innovate new services and products. Drew provides real-world examples of innovation in practice and suggests places to find your own opportunities to innovate.
In the bonus chapter, Drew shares insights from his own career and answers tough questions on resistance to innovation, innovation and leadership, and the difference between generating vs. executing innovative ideas.
In this course, you've learned about a method of creativity called Systematic Inventive Thinking. In my long career and large organizations, I've used many innovation methods. And I believe the SIT method is by far the most effective. Innovation is the way to get things done. And anyone can learn the SIT method. It will boost your creative output no matter where you are on the creativity scale. Children learn the SIT method.
Even people with cognitive disorders can improve their creativity using this structured approach. Properly used, this method can have a big impact on your organization and on your career. So let me share some advice on what you need to do now. First of all, start using the method right away. You've invested a lot of time to take this course. When you learn these new skills, the best way to retain them is to start applying them.
As you prepare to use the method, it might help to come back to this course and review the videos for a specific technique. Be sure to review the videos about challenges to make sure you're not making the common mistakes. You've got to use these tools correctly to get the right result. Your innovation journey starts now. So be aspirational! Use the SIT method in every part of your life, not just your professional life. Ask yourself, where will you be 12 months from now? How many of the five techniques will you have used? How about five years from now? What legacy do you wanna leave in your lifetime? Whatever you choose, being able to come up with creative ideas on demand will certainly help you get there.
Finally, I encourage you to be an evangelist about innovation. You've learned the method so you understand and believe that creativity can be systematic. So now is an opportunity to change how other people think. Perhaps the best way to do that is to begin teaching it. Look for opportunities to facilitate it within your company. Consider teaching others such as your family members, your friends or co-workers. When you apply SIT, be sure to let other people experience it first hand.
So they have that ah ha moment for themselves. When people have that experience of generating a novel idea in a structured way, they get it! The light bulb literally comes on in people's heads and they become a believer. As more people learn about the method, think about creating a community of practice within your company. Colleagues that know the SIT method can support each other and share best practices. Innovation is what it takes to make the world a better place.
I wish you the best at being an innovator who does just that.
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