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Freelancing Fundamentals
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Next steps


From:

Freelancing Fundamentals

with Tom Geller

Video: Next steps

Thanks for watching Freelance Fundamentals. You've now seen how to establish, run, and grow your business. But of course, there is always more to learn. Here are some of the lynda.com courses that I've personally found helpful. First are the ones that will help you establish yourself as a professional. You should already have a listing on LinkedIn.com. If you don't or you'd like to better promote yourself there, LinkedIn Essential Training will help. Create an Online Portfolio with WordPress will help you display your past work in a way that's attractive to prospective clients.
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  1. 10m 50s
    1. Welcome
      1m 53s
    2. What is freelancing?
      2m 53s
    3. How freelancing and employment differ
      2m 33s
    4. Preparing your mindset
      3m 31s
  2. 9m 24s
    1. Defining career goals
      2m 48s
    2. Sharpening your market focus
      3m 18s
    3. Transitioning to freelancing
      3m 18s
  3. 16m 11s
    1. Preparing your portfolio
      3m 11s
    2. Estimating costs
      3m 10s
    3. Funding your startup
      2m 42s
    4. Establishing your workspace
      3m 35s
    5. Building your professional network
      3m 33s
  4. 8m 51s
    1. Getting licenses, permits, and insurance
      2m 15s
    2. Creating contracts
      4m 23s
    3. Finding professional service vendors
      2m 13s
  5. 12m 54s
    1. Setting prices
      3m 13s
    2. Establishing payment systems
      1m 36s
    3. Invoicing and getting paid
      3m 50s
    4. Keeping the books
      2m 32s
    5. Managing taxes
      1m 43s
  6. 14m 41s
    1. Announcing your availability
      3m 16s
    2. Finding work through agencies
      2m 2s
    3. Onboarding clients
      2m 59s
    4. Avoiding scams
      3m 25s
    5. Choosing assignments
      2m 59s
  7. 11m 27s
    1. Interacting with clients
      2m 11s
    2. Delivering quality work
      2m 28s
    3. Getting referrals and recommendations
      2m 34s
    4. Losing and firing clients
      4m 14s
  8. 10m 48s
    1. Deconstructing big jobs
      3m 34s
    2. Adopting time-management tools
      2m 35s
    3. Creating schedules
      2m 30s
    4. Turning off the clock for "me time"
      2m 9s
  9. 20m 6s
    1. Staying motivated
      3m 3s
    2. Increasing your rates
      2m 52s
    3. Marketing beyond your professional network
      2m 56s
    4. Growing through hires and partnerships
      3m 30s
    5. Building passive income
      3m 48s
    6. Changing focus
      3m 57s
  10. 4m 52s
    1. Case study: Publishing a book
      2m 47s
    2. Next steps
      2m 5s
  11. 12m 42s
    1. Freelancing Q&A
      12m 42s

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Freelancing Fundamentals
2h 12m Appropriate for all Jan 30, 2013 Updated Mar 20, 2013

Viewers: in countries Watching now:

In this course, author and seasoned freelancer Tom Geller shows you how to prepare for a transition to freelancing. Begin by taking a look at your career goals, the systems that will support you, and proper ways to plan for success. Find out how to marshal your resources, refine your portfolio for presentation to clients, and estimate your costs to avoid any surprises on the financial front. Plus, discover how to create invoices, manage your books and taxes, expand your client base with marketing, and grow your business.

A bonus chapter covers common questions freelancers have when entering the field.

Topics include:
  • What is freelancing?
  • Defining your career goals
  • Funding your startup
  • Getting licenses, permits, and insurance
  • Setting prices
  • Finding work through agencies
  • Getting referrals
  • Working with time and project management tools
  • Increasing your rates
Subjects:
Business Productivity Project Management Business Skills Freelancing
Author:
Tom Geller

Next steps

Thanks for watching Freelance Fundamentals. You've now seen how to establish, run, and grow your business. But of course, there is always more to learn. Here are some of the lynda.com courses that I've personally found helpful. First are the ones that will help you establish yourself as a professional. You should already have a listing on LinkedIn.com. If you don't or you'd like to better promote yourself there, LinkedIn Essential Training will help. Create an Online Portfolio with WordPress will help you display your past work in a way that's attractive to prospective clients.

To run that site, you might find managing a hosted website worthwhile. Before you start selling your services, you're going to need your financial systems in place. lynda.com has essential training courses for two of the most popular accounting programs, Quicken and QuickBooks Pro. And for an easy way to accept payments online there is PayPal Essential Training. Once you have your basic systems in place, you'll want to improve your online presence and explore various marketing methods.

Essential training courses in Twitter, Facebook, and Google AdWords will guide through each of those systems while two courses in particular give you a broader view, Social Media Marketing with Facebook and Twitter and Online Marketing Fundamentals. Finally, lynda.com has lots of great business courses. Two that I found particularly useful are Time Management Fundamentals and Project Management Fundamentals. If you get stuck figuring out which direction you want your career to go in next, see the Managing Your Career course.

There are also great resources outside of lynda.com. One in particular that I like is Phil Gyford's article "A Beginner's Guide to Freelancing" on gyford.com. I certainly hope you found this course useful. May you fulfill all your goals and I look forward to seeing you and your work as you build your freelance career.

Find answers to the most frequently asked questions about Freelancing Fundamentals.


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Q: This course was updated on 3/20/2013. What changed?
A: We added a bonus chapter that covers common questions freelancers have when entering the field, such as "How do I use Craigslist or other job boards to grow my freelance business?" and "How do I find clients?"
 
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