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Business Innovation Fundamentals
Illustration by Neil Webb

Mastering innovative thinking


From:

Business Innovation Fundamentals

with Drew Boyd

Video: Mastering innovative thinking

Let me share with you some tips and advice on how you master the techniques and principals taught in this course. First, work on mastering one at a time. Not all five at once. It's better to limit rather than dilute. Don't overwhelm yourself trying to be an expert in all five right away. As you learn each technique, you must be true to the process. Remember to follow the steps exactly as you learn in this course. If you misapply these techniques, they won't work to their fullest potential.
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  1. 1m 41s
    1. Welcome
      1m 22s
    2. Using the exercise files
      19s
  2. 21m 37s
    1. What is innovation? Introducing Systematic Inventive Thinking
      3m 21s
    2. The principle of function follows form
      4m 8s
    3. The closed-world principle
      4m 16s
    4. Characteristics of innovative products and services
      3m 51s
    5. Challenging the myth of thinking outside the box
      3m 11s
    6. Challenging the myth of serendipity
      2m 50s
  3. 11m 55s
    1. Functional fixedeness
      2m 26s
    2. The subtraction technique
      2m 59s
    3. Subtraction in action
      4m 8s
    4. Addressing common challenges
      2m 22s
  4. 10m 35s
    1. Structural fixedness
      2m 32s
    2. The division technique
      2m 43s
    3. Division in action
      3m 3s
    4. Addressing common challenges
      2m 17s
  5. 16m 25s
    1. The multiplication technique
      4m 24s
    2. Multiplication in action
      4m 39s
    3. Zooming in and zooming out
      4m 51s
    4. Addressing common challenges
      2m 31s
  6. 15m 45s
    1. The task-unification technique
      4m 19s
    2. Task unification in action
      4m 14s
    3. Using task unification for business issues
      4m 27s
    4. Addressing common challenges
      2m 45s
  7. 17m 49s
    1. The attribute dependency technique
      3m 32s
    2. Creating an attribute dependency matrix
      3m 37s
    3. Types of dependencies
      4m 12s
    4. Attribute dependency in action
      4m 31s
    5. Addressing common challenges
      1m 57s
  8. 27m 7s
    1. Running ideation workshops
      4m 13s
    2. Which technique to use
      3m 26s
    3. Creating new services and processes
      3m 17s
    4. Creating digital innovations
      5m 12s
    5. Involving customers
      5m 49s
    6. Evaluating ideas
      5m 10s
  9. 14m 48s
    1. Mastering innovative thinking
      3m 42s
    2. Building a pilot program
      3m 56s
    3. Addressing organizational challenges with innovation
      4m 3s
    4. Next steps
      3m 7s
  10. 52m 41s
    1. About Drew
      2m 9s
    2. What is innovation?
      51s
    3. What got Drew started in innovation?
      2m 15s
    4. On innovation as a skill
      1m 53s
    5. On innovation as part of your business
      1m 58s
    6. On resistance to innovation
      3m 31s
    7. On innovation's tainted image
      2m 34s
    8. Where do you apply innovation strategies?
      2m 31s
    9. Who should lead an innovation effort?
      3m 6s
    10. On favorite innovation experiences
      3m 51s
    11. On innovation vs. strategy
      3m 36s
    12. On working with innovation consultants
      3m 20s
    13. On trends in innovation
      3m 26s
    14. On innovation as competition
      2m 32s
    15. On innovative companies
      2m 43s
    16. On generating vs. executing ideas
      3m 2s
    17. Can you overdo innovation?
      2m 1s
    18. How do you start innovating?
      3m 44s
    19. On the most innovative products
      3m 38s

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Business Innovation Fundamentals
3h 10m Appropriate for all Jun 09, 2014

Viewers: in countries Watching now:

Innovation propels companies forward. It's an unlimited source of new growth and can give businesses a distinct competitive advantage. Learn how to innovate at your own business using Systematic Inventive Thinking, a method based on five techniques that allow you to innovate on demand. In this course, author and business school professor Drew Boyd shares the techniques he's taught Fortune 500 companies to innovate new services and products. Drew provides real-world examples of innovation in practice and suggests places to find your own opportunities to innovate.

In the bonus chapter, Drew shares insights from his own career and answers tough questions on resistance to innovation, innovation and leadership, and the difference between generating vs. executing innovative ideas.

Topics include:
  • What is innovation?
  • Understanding the myths about creativity and barriers to innovation
  • Understanding the characteristics of innovative products and services
  • Using the five techniques of Systematic Inventive Thinking
  • Creating new services and processes at work
  • Running innovation workshops
  • Involving customers in innovation
  • Mastering innovative thinking
Subjects:
Business Business Skills Leadership Management
Author:
Drew Boyd

Mastering innovative thinking

Let me share with you some tips and advice on how you master the techniques and principals taught in this course. First, work on mastering one at a time. Not all five at once. It's better to limit rather than dilute. Don't overwhelm yourself trying to be an expert in all five right away. As you learn each technique, you must be true to the process. Remember to follow the steps exactly as you learn in this course. If you misapply these techniques, they won't work to their fullest potential.

One way to develop your expertise in the SIT techniques is with pattern spotting. A key premise of SIT is that for thousands of years, innovators have used patterns in their inventions usually without even realizing it. Those patterns are now embedded into the products are services you see around you. Almost like the DNA of a product. You want to develop your ability to see these patterns as a way to improve your use of them.

When you go to the store or when you're watching T.V. and you see some new innovative product, try to figure out which of the five SIT techniques could have been used to generate that novel concept. You'll begin to realize these patterns are all around you. That helps boost your confidence in the method and in the existence in these patterns. At some point, you'll use pattern spotting automatically. You'll see some new product or service and instantly your mind will try to search which of the five techniques applies.

When you get to that point, you have what we affectionately call, the SIT virus. It means you're well on your way to mastering the method. Another way to master SIT is with mental simulation. Mental simulation is used by athletes and other professionals to improve their performance. They mentally simulate performing an event or series of events as a way to groove it into their mind. You can also use mental simulation with the SIT techniques.

When you're out and about in your daily routine, pick an object randomly and pick one of the five SIT techniques. See if you can mentally work through the steps of the method to invent some new clever product or service right on the spot. For example, imagine you're at the airport. You're standing in line at security. Pick an object or the process itself and see if you can apply one of the techniques to create some new beneficial service or a new product.

By mentally simulating the SIT techniques, you're going to perfect their use and you're going to build your confidence in your ability to apply the techniques on demand. While learning the SIT method be sure to leverage social media. Find other people who use the SIT method. Share ideas and stories of how it's been used in practice. Join this growing community of SIT practitioners. Check out blogs, webinars, LinkedIn, Facebook and Pinterest.

If you visit my Pinterest site for example, you'll find a board for each of the five techniques with examples of products that demonstrate that pattern. In the exercise files for this course, you'll find recommendations for books and articles that can help you facilitate each of the five techniques. You want to become a student of creativity because ultimately that is what will help you master SIT as your dominate method of idea generation.

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