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Innovation propels companies forward. It's an unlimited source of new growth and can give businesses a distinct competitive advantage. Learn how to innovate at your own business using Systematic Inventive Thinking, a method based on five techniques that allow you to innovate on demand. In this course, author and business school professor Drew Boyd shares the techniques he's taught Fortune 500 companies to innovate new services and products. Drew provides real-world examples of innovation in practice and suggests places to find your own opportunities to innovate.
In the bonus chapter, Drew shares insights from his own career and answers tough questions on resistance to innovation, innovation and leadership, and the difference between generating vs. executing innovative ideas.
Let me share with you some tips and advice on how you master the techniques and principals taught in this course. First, work on mastering one at a time. Not all five at once. It's better to limit rather than dilute. Don't overwhelm yourself trying to be an expert in all five right away. As you learn each technique, you must be true to the process. Remember to follow the steps exactly as you learn in this course. If you misapply these techniques, they won't work to their fullest potential.
One way to develop your expertise in the SIT techniques is with pattern spotting. A key premise of SIT is that for thousands of years, innovators have used patterns in their inventions usually without even realizing it. Those patterns are now embedded into the products are services you see around you. Almost like the DNA of a product. You want to develop your ability to see these patterns as a way to improve your use of them.
When you go to the store or when you're watching T.V. and you see some new innovative product, try to figure out which of the five SIT techniques could have been used to generate that novel concept. You'll begin to realize these patterns are all around you. That helps boost your confidence in the method and in the existence in these patterns. At some point, you'll use pattern spotting automatically. You'll see some new product or service and instantly your mind will try to search which of the five techniques applies.
When you get to that point, you have what we affectionately call, the SIT virus. It means you're well on your way to mastering the method. Another way to master SIT is with mental simulation. Mental simulation is used by athletes and other professionals to improve their performance. They mentally simulate performing an event or series of events as a way to groove it into their mind. You can also use mental simulation with the SIT techniques.
When you're out and about in your daily routine, pick an object randomly and pick one of the five SIT techniques. See if you can mentally work through the steps of the method to invent some new clever product or service right on the spot. For example, imagine you're at the airport. You're standing in line at security. Pick an object or the process itself and see if you can apply one of the techniques to create some new beneficial service or a new product.
By mentally simulating the SIT techniques, you're going to perfect their use and you're going to build your confidence in your ability to apply the techniques on demand. While learning the SIT method be sure to leverage social media. Find other people who use the SIT method. Share ideas and stories of how it's been used in practice. Join this growing community of SIT practitioners. Check out blogs, webinars, LinkedIn, Facebook and Pinterest.
If you visit my Pinterest site for example, you'll find a board for each of the five techniques with examples of products that demonstrate that pattern. In the exercise files for this course, you'll find recommendations for books and articles that can help you facilitate each of the five techniques. You want to become a student of creativity because ultimately that is what will help you master SIT as your dominate method of idea generation.
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