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Jeff Layton: What about your online presence? How important is it to maintain an online presence when you're thinking about your career? Valerie Sutton: I think it's very important. It's how human resources is finding people. Valerie: Let me give you an example. Jeff: Yes! Valerie: A couple of searches this summer that I was helping some employers with, they were asking me for alumni that had expertise in some particular areas, and I was able to go into LinkedIn and even though those people weren't actively seeking, I was referring them to the employer, saying hey, these people have the skills. So they were getting approached about these opportunities, and they're not even seeking them, which may be a fantastic opportunity.
So I think having your profile online is important, because I can't find you if you're not out there. However, I know that there are some people that are hesitant to have an online profile and to have their information publicly. There is two things. You can set it as private, your profiles, and you can also network. This is where your networking is going to be really important in that you are proactive about presenting at conferences, you're proactive about going out and having lunch with professionals in your field, so that you are hearing about this live, if you choose not to be online.
Jeff: You and I previously talked about the importance of keywords on LinkedIn. Can you comment on that? Valerie: Keywords are very important on LinkedIn. It's the way human resource is going to find you. So they look for really specific types of words. So it might be a type of technology or a specific knowledge base, but if you're not keyword-rich in your profile, I can't find you.
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