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In Creating an Effective Resume, author Mariann Siegert provides step-by-step guidance on creating resumes that highlight accomplishments and specifically target a potential employer's needs. The course covers how to build a resume that encompasses action statements, keywords, styling, and effective content, while addressing common stumbling blocks such as handling employment gaps and career changes. Framing the resume as a vital component of a personalized marketing campaign, Mariann shows how to conduct employer research and utilize keyword optimization techniques to increase a resume's potential of being found by employers and recruiters on resume banks and job sites. Also included are tips on writing cover letters and thank-you notes. Exercise files accompany the course.
You've done all of this work on your resume. You've dotted the I's and you've crossed the T's. And you've definitely double-checked the spelling. Everything looks perfect. Now you've uploaded your masterpiece to a resume bank and the formatting totally falls apart. It's happened to the best of us. So, what should you do so your formatting doesn't fall to pieces? Before I answer that question, let's look at some of the potential problems that could arise.
For instance, you may not be aware what a recruiter may have to go through on the receiving end. Did you know that recruiters many times have to copy and paste your resume into their own format in their database? It depends on the recruiter and applicant tracking system that they use. This is also known as ATS for short. Newer ATS apps will read just about any format, but unfortunately, many recruiters and corporations don't have the new apps.
They also have to copy and paste your resume into a standard format prior to sending on to their clients. The sad truth is all of the formatting you've done and all of your hard work may end up looking nothing like the masterpiece that you created. But take heart, this isn't always the case, and once you get the interview you will need to bring several copies of your masterpiece with you. The best thing to do is to save your resume to many different file formats as part of your job-search toolbox.
We will be going into detail about how and why to save to different file formats throughout this chapter. We'll be learning how to save your resume into several different file formats, whether you need to send in Word format to a recruiter, send in PDF to a direct employer, or upload an RTF format to resume banks. Adding these formats to your job-search toolbox will prepare you for just about any situation.
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