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Make the most of your marketing with tips and tricks from marketing thought leader Lorrie Thomas Ross. An author, speaker, and CEO of her own online marketing agency, Lorrie shares candid advice from her years of developing successful online marketing campaigns, and explains how to personalize your brand while finding new customers and clients. This course, another in our Insights series of interviews with industry thought leaders, covers vital considerations, such as building your brand, working within the confines of a small budget, tackling social media, and knowing when to hire a consultant to conduct your online marketing.
Jeff Layton: So, you do you have any advice for keeping up with ever-changing trends? Lorrie Thomas Ross: Trends in technology, trends in marketing tools I mean, gosh, there are new things popping up all the time. I encourage any professional to be aware of the trends, but you don't have to have a PhD in the technology or the tools. What you can do is do what you do best and hire others to do the rest. And that being said, knowing what holes you may have in your online marketing puzzle, and finding the right people to fill those holes.
I mean that could be having an intern help set up a social media page. It could be an employee that helps take over an email newsletter. It could be a contract person that helps you write your blog content, where you talk and they type and they help produce content that you're editing, and making sure it has your stamp of approval, but it's still done in a way that reflects the thought leadership of you or the organization. But, yeah, it's really knowing what your unique abilities are and then having other folks do the rest.
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