Start learning with our library of video tutorials taught by experts. Get started

Insights from an Online Marketer

Keeping up with the latest trends


From:

Insights from an Online Marketer

with Lorrie Thomas Ross

Video: Keeping up with the latest trends

Jeff Layton: So, you do you have any advice for keeping up with ever-changing trends? Lorrie Thomas Ross: Trends in technology, trends in marketing tools I mean, gosh, there are new things popping up all the time. I encourage any professional to be aware of the trends, but you don't have to have a PhD in the technology or the tools. What you can do is do what you do best and hire others to do the rest. And that being said, knowing what holes you may have in your online marketing puzzle, and finding the right people to fill those holes.

Watch this entire course now—plus get access to every course in the library. Each course includes high-quality videos taught by expert instructors.

Become a member
Please wait...
Insights from an Online Marketer
35m 19s Appropriate for all Nov 05, 2012

Viewers: in countries Watching now:

Make the most of your marketing with tips and tricks from marketing thought leader Lorrie Thomas Ross. An author, speaker, and CEO of her own online marketing agency, Lorrie shares candid advice from her years of developing successful online marketing campaigns, and explains how to personalize your brand while finding new customers and clients. This course, another in our Insights series of interviews with industry thought leaders, covers vital considerations, such as building your brand, working within the confines of a small budget, tackling social media, and knowing when to hire a consultant to conduct your online marketing.

Topics include:
  • What is online marketing?
  • Encouraging online conversations about your business and products
  • Reacting to requests such as "make a viral video…now"
  • Selling a story
  • Finding success through blogging
  • Keeping up with the latest marketing trends
  • Starting a career in online marketing
Subjects:
Business Online Marketing Business Skills SEO
Author:
Lorrie Thomas Ross

Keeping up with the latest trends

Jeff Layton: So, you do you have any advice for keeping up with ever-changing trends? Lorrie Thomas Ross: Trends in technology, trends in marketing tools I mean, gosh, there are new things popping up all the time. I encourage any professional to be aware of the trends, but you don't have to have a PhD in the technology or the tools. What you can do is do what you do best and hire others to do the rest. And that being said, knowing what holes you may have in your online marketing puzzle, and finding the right people to fill those holes.

I mean that could be having an intern help set up a social media page. It could be an employee that helps take over an email newsletter. It could be a contract person that helps you write your blog content, where you talk and they type and they help produce content that you're editing, and making sure it has your stamp of approval, but it's still done in a way that reflects the thought leadership of you or the organization. But, yeah, it's really knowing what your unique abilities are and then having other folks do the rest.

Find answers to the most frequently asked questions about Insights from an Online Marketer.


Expand all | Collapse all
Please wait...
Q: Where can I learn more about internet marketing?
A: Discover more about this topic by visiting internet marketing on lynda.com.
Share a link to this course
Please wait... Please wait...
Upgrade to get access to exercise files.

Exercise files video

How to use exercise files.

Learn by watching, listening, and doing, Exercise files are the same files the author uses in the course, so you can download them and follow along Premium memberships include access to all exercise files in the library.
Upgrade now


Exercise files

Exercise files video

How to use exercise files.

For additional information on downloading and using exercise files, watch our instructional video or read the instructions in the FAQ.

This course includes free exercise files, so you can practice while you watch the course. To access all the exercise files in our library, become a Premium Member.

Upgrade now

Are you sure you want to mark all the videos in this course as unwatched?

This will not affect your course history, your reports, or your certificates of completion for this course.


Mark all as unwatched Cancel

Congratulations

You have completed Insights from an Online Marketer.

Return to your organization's learning portal to continue training, or close this page.


OK
Become a member to add this course to a playlist

Join today and get unlimited access to the entire library of video courses—and create as many playlists as you like.

Get started

Already a member?

Become a member to like this course.

Join today and get unlimited access to the entire library of video courses.

Get started

Already a member?

Exercise files

Learn by watching, listening, and doing! Exercise files are the same files the author uses in the course, so you can download them and follow along. Exercise files are available with all Premium memberships. Learn more

Get started

Already a Premium member?

Exercise files video

How to use exercise files.

Ask a question

Thanks for contacting us.
You’ll hear from our Customer Service team within 24 hours.

Please enter the text shown below:

The classic layout automatically defaults to the latest Flash Player.

To choose a different player, hold the cursor over your name at the top right of any lynda.com page and choose Site preferencesfrom the dropdown menu.

Continue to classic layout Stay on new layout
Welcome to the redesigned course page.

We’ve moved some things around, and now you can



Exercise files

Access exercise files from a button right under the course name.

Mark videos as unwatched

Remove icons showing you already watched videos if you want to start over.

Control your viewing experience

Make the video wide, narrow, full-screen, or pop the player out of the page into its own window.

Interactive transcripts

Click on text in the transcript to jump to that spot in the video. As the video plays, the relevant spot in the transcript will be highlighted.

Thanks for signing up.

We’ll send you a confirmation email shortly.


Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

Keep up with news, tips, and latest courses with emails from lynda.com.

Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

   
submit Lightbox submit clicked

Terms and conditions of use

We've updated our terms and conditions (now called terms of service).Go
Review and accept our updated terms of service.