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Jeff Layton: So, you do you have any advice for keeping up with ever-changing trends? Lorrie Thomas Ross: Trends in technology, trends in marketing tools I mean, gosh, there are new things popping up all the time. I encourage any professional to be aware of the trends, but you don't have to have a PhD in the technology or the tools. What you can do is do what you do best and hire others to do the rest. And that being said, knowing what holes you may have in your online marketing puzzle, and finding the right people to fill those holes.
I mean that could be having an intern help set up a social media page. It could be an employee that helps take over an email newsletter. It could be a contract person that helps you write your blog content, where you talk and they type and they help produce content that you're editing, and making sure it has your stamp of approval, but it's still done in a way that reflects the thought leadership of you or the organization. But, yeah, it's really knowing what your unique abilities are and then having other folks do the rest.
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