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Intellectual Property Fundamentals
Illustration by Neil Webb

Intellectual Property Fundamentals

with Dana Robinson
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lynda.com's PMI® Program
This course qualifies for 1.50 PDUs towards maintaining PMI® certification. Learn More

Video: Welcome

Intellectual property is one of the hottest subjects in the business I'm Dana Robinson, I'm an intellectual property

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Watch the Online Video Course Intellectual Property Fundamentals
1h 31m Appropriate for all Apr 07, 2014

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How are you protecting your work? Author and attorney Dana Robinson gives you a high-level overview of intellectual property (IP), including topics such as patents, trademarks, and other protections. Learn the answer to common IP questions and discover an attorney's perspective on how you can best safeguard your ideas, and avoid infringing others' rights.

DISCLAIMER: This course is taught by an attorney. However, the attorney does not represent you and is not giving specific legal advice. The information conveyed through this course is akin to a college or law school course; it is not intended to give legal advice, but instead to communicate basic information to help viewers understand the basics of intellectual property.

This course qualifies for 1.5 Category A professional development units (PDUs) through lynda.com, PMI Registered Education Provider #4101.

Topics include:
  • What is intellectual property?
  • What is a copyright?
  • How long do copyrights last?
  • Trademarking your brand
  • Trademark infringement
  • Patenting your ideas
  • Defending trade secrets

  • The PMI Registered Education Provider logo is a registered mark of the Project Management Institute, Inc.
Subjects:
Business Business Skills
Author:
Dana Robinson

Welcome

Intellectual property is one of the hottest subjects in the business and the legal community today and there's good reason for that. 40 years ago, the typical American company had about 20% of its assets in intellectual property or intangible assets. Today that number is more like 80%. That means that almost every company in America is dealing in intellectual property every day. It's their biggest asset. I'm Dana Robinson, I'm an intellectual property attorney; I work with IP clients every day.

In this course, I'd like to share the basics of intellectual property law. I'd like to help you become conversant in this fascinating subject. So let's get started.

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