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In this succinct course, author, speaker, and marketing expert Lorrie Thomas Ross provides an overview of the basics of branding your business or yourself through consistency, communication, and effective collateral. The course shows how images, messaging, and market positioning can help you build visibility and credibility among customers. It includes real examples of successful brands and how aspects such as color, logos, and fonts, not to mention a strong web presence, contribute to their success.
The last mistake you want to avoid in branding is discounting the power of the web as a branding tool. Our web communication, search results, social media messages, and more are all part of branding. Remember to integrate the power of the web into your brand. Here's an example of No Obstacles Sport's brand integration. Their blog, called Athletic Obstacles Unlocked, shares tips and advice for their professional target market. The brand voice is further integrated online with social media via Twitter and Facebook.
You can see the design, as well as the profile language, communicates the brand message. The design is consistent with the style guide's colors and logo usage. Whether you're a small business, large corporation, or non-profit, make sure that the people managing your web presence understand your brand. For more information on online marketing, check out my course called Online Marketing Fundamentals in the online training library, here at lynda.com.
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