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Insights from an Online Marketer

Insights from an Online Marketer

with Lorrie Thomas Ross

 


Make the most of your marketing with tips and tricks from marketing thought leader Lorrie Thomas Ross. An author, speaker, and CEO of her own online marketing agency, Lorrie shares candid advice from her years of developing successful online marketing campaigns, and explains how to personalize your brand while finding new customers and clients. This course, another in our Insights series of interviews with industry thought leaders, covers vital considerations, such as building your brand, working within the confines of a small budget, tackling social media, and knowing when to hire a consultant to conduct your online marketing.
Topics include:
  • What is online marketing?
  • Encouraging online conversations about your business and products
  • Reacting to requests such as "make a viral video…now"
  • Selling a story
  • Finding success through blogging
  • Keeping up with the latest marketing trends
  • Starting a career in online marketing

show more

author
Lorrie Thomas Ross
subject
Business, Online Marketing, Business Skills, SEO
level
Appropriate for all
duration
35m 19s
released
Nov 05, 2012

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