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Online marketing works, not only to help acquire customers, but we can't forget its power to serve and support repeat sales. Think acquisition and retention. The true meaning of marketing means maximizing relationships. We must address the art and science of online marketing, but let's not forget that it's the heart, the relationship part of marketing, that makes marketing matter. It takes an average of seven touch points to make a sale. Touch points can mean anything from a referral, a Web search, a social media mention, seeing a press release, getting an e-mail, or seeing an online ad.
The more online marketing puzzle pieces you have working for you, the higher the likelihood that you will get prospective customers to know, like, and trust you.
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