New Feature: Playlist Center! Pick a topic and let our playlists guide the way.

Start learning with our library of video tutorials taught by experts. Get started

Business Innovation Fundamentals
Illustration by Neil Webb

How do you start innovating?


From:

Business Innovation Fundamentals

with Drew Boyd

Video: How do you start innovating?

Companies know they need innovation. That's not even worth discussing. People know this. They almost get tired of people telling them you need to innovate. We know. Here's the challenge. Where do we start? How do we get the machine going? I think that's a fair question. I spoke with a company very recently that's an old, old, well-established company known to probably every consumer would recognize this company. I'm not going to mention their name, but they're such a well-heeled, well-known, well-entrenched company that even they have a hard time imagining themselves being innovative.
Expand all | Collapse all
  1. 1m 41s
    1. Welcome
      1m 22s
    2. Using the exercise files
      19s
  2. 21m 37s
    1. What is innovation? Introducing Systematic Inventive Thinking
      3m 21s
    2. The principle of function follows form
      4m 8s
    3. The closed-world principle
      4m 16s
    4. Characteristics of innovative products and services
      3m 51s
    5. Challenging the myth of thinking outside the box
      3m 11s
    6. Challenging the myth of serendipity
      2m 50s
  3. 11m 55s
    1. Functional fixedeness
      2m 26s
    2. The subtraction technique
      2m 59s
    3. Subtraction in action
      4m 8s
    4. Addressing common challenges
      2m 22s
  4. 10m 35s
    1. Structural fixedness
      2m 32s
    2. The division technique
      2m 43s
    3. Division in action
      3m 3s
    4. Addressing common challenges
      2m 17s
  5. 16m 25s
    1. The multiplication technique
      4m 24s
    2. Multiplication in action
      4m 39s
    3. Zooming in and zooming out
      4m 51s
    4. Addressing common challenges
      2m 31s
  6. 15m 45s
    1. The task-unification technique
      4m 19s
    2. Task unification in action
      4m 14s
    3. Using task unification for business issues
      4m 27s
    4. Addressing common challenges
      2m 45s
  7. 17m 49s
    1. The attribute dependency technique
      3m 32s
    2. Creating an attribute dependency matrix
      3m 37s
    3. Types of dependencies
      4m 12s
    4. Attribute dependency in action
      4m 31s
    5. Addressing common challenges
      1m 57s
  8. 27m 7s
    1. Running ideation workshops
      4m 13s
    2. Which technique to use
      3m 26s
    3. Creating new services and processes
      3m 17s
    4. Creating digital innovations
      5m 12s
    5. Involving customers
      5m 49s
    6. Evaluating ideas
      5m 10s
  9. 14m 48s
    1. Mastering innovative thinking
      3m 42s
    2. Building a pilot program
      3m 56s
    3. Addressing organizational challenges with innovation
      4m 3s
    4. Next steps
      3m 7s
  10. 52m 41s
    1. About Drew
      2m 9s
    2. What is innovation?
      51s
    3. What got Drew started in innovation?
      2m 15s
    4. On innovation as a skill
      1m 53s
    5. On innovation as part of your business
      1m 58s
    6. On resistance to innovation
      3m 31s
    7. On innovation's tainted image
      2m 34s
    8. Where do you apply innovation strategies?
      2m 31s
    9. Who should lead an innovation effort?
      3m 6s
    10. On favorite innovation experiences
      3m 51s
    11. On innovation vs. strategy
      3m 36s
    12. On working with innovation consultants
      3m 20s
    13. On trends in innovation
      3m 26s
    14. On innovation as competition
      2m 32s
    15. On innovative companies
      2m 43s
    16. On generating vs. executing ideas
      3m 2s
    17. Can you overdo innovation?
      2m 1s
    18. How do you start innovating?
      3m 44s
    19. On the most innovative products
      3m 38s

Watch this entire course now—plus get access to every course in the library. Each course includes high-quality videos taught by expert instructors.

Become a member
please wait ...
Business Innovation Fundamentals
3h 10m Appropriate for all Jun 09, 2014

Viewers: in countries Watching now:

Innovation propels companies forward. It's an unlimited source of new growth and can give businesses a distinct competitive advantage. Learn how to innovate at your own business using Systematic Inventive Thinking, a method based on five techniques that allow you to innovate on demand. In this course, author and business school professor Drew Boyd shares the techniques he's taught Fortune 500 companies to innovate new services and products. Drew provides real-world examples of innovation in practice and suggests places to find your own opportunities to innovate.

In the bonus chapter, Drew shares insights from his own career and answers tough questions on resistance to innovation, innovation and leadership, and the difference between generating vs. executing innovative ideas.

Topics include:
  • What is innovation?
  • Understanding the myths about creativity and barriers to innovation
  • Understanding the characteristics of innovative products and services
  • Using the five techniques of Systematic Inventive Thinking
  • Creating new services and processes at work
  • Running innovation workshops
  • Involving customers in innovation
  • Mastering innovative thinking
Subjects:
Business Business Skills Leadership Management
Author:
Drew Boyd

How do you start innovating?

Companies know they need innovation. That's not even worth discussing. People know this. They almost get tired of people telling them you need to innovate. We know. Here's the challenge. Where do we start? How do we get the machine going? I think that's a fair question. I spoke with a company very recently that's an old, old, well-established company known to probably every consumer would recognize this company. I'm not going to mention their name, but they're such a well-heeled, well-known, well-entrenched company that even they have a hard time imagining themselves being innovative.

They do what they do so well, and what they do they play in a space that is so tightly regulated that they have to do it well. To them innovation is like, "Oh, where do we start?" I'll tell you right now what I told them. Step One, you've got to see innovation as a competency. It's a skill. This company is very talented. Let's add innovation methodologies to that set of competencies. Just learn it. Learn it and then Step Two you've got to pilot it.

Start small. I tell companies, "You know what? "Let's just try something on a low-level scale. "Let's get some friction here, some traction "and find out how this is really working out, "where it seems to light people up, "and who gets excited in the organization." Innovation is a very personal thing. It's about people at the end of the day. Let's do a pilot and let's spread this and do this organically. What I don't tell companies is this, "Let's go to the CEO, let's convince the CEO, "and let's have the CEO just mandate this down "and everything will be fine." No, that's not going to work.

This command on down, and good CEOs know this by the way. They know that it's much better to have it grow up organically at the grassroots level. This is what I advise too. You can manage it so that the innovation experienced starts to hop around because it happens by word of mouth, peer-to-peer. In any organization there's a peer-to-peer network and they are like, "Psst, how'd that work out for you?" "Psst, hey that was good," or "No, we want to stay away from it." That's how things move around an organization.

Good leaders can manage that, they can nurture that, they can, for example, when they do leadership training start to reward and recognize that skill, start to reward people for applying innovation methods, for taking it as a competency, embedding it into their daily work processes, see it again as a skill. Then what happens ultimately is that the methods kind of spread around. Then it boils down to activity.

If you're committed to innovation, you've got to take some of today's activities, running today's business and by its very nature you've got to take some of that and do some of this more risky stuff over here. If you don't have the stomach for this, you're just going to be running today's business and you're going to have a flat line revenue line that the stock market is not going to be very excited about. You've got to diversify, pull some risk going over here and that's where CEOs can get excited when they see the use of concrete methods that get results, the teams that work hard to generate new ideas unlock new value for their customers, and they start to make the company grow in value, but it all starts right down with seeing innovation like a muscle that you can build and develop and strengthen.

It is a skill very much so that you can see it that way.

There are currently no FAQs about Business Innovation Fundamentals.

 
Share a link to this course

What are exercise files?

Exercise files are the same files the author uses in the course. Save time by downloading the author's files instead of setting up your own files, and learn by following along with the instructor.

Can I take this course without the exercise files?

Yes! If you decide you would like the exercise files later, you can upgrade to a premium account any time.

Become a member Download sample files See plans and pricing

Please wait... please wait ...
Upgrade to get access to exercise files.

Exercise files video

How to use exercise files.

Learn by watching, listening, and doing, Exercise files are the same files the author uses in the course, so you can download them and follow along Premium memberships include access to all exercise files in the library.
Upgrade now


Exercise files

Exercise files video

How to use exercise files.

For additional information on downloading and using exercise files, watch our instructional video or read the instructions in the FAQ.

This course includes free exercise files, so you can practice while you watch the course. To access all the exercise files in our library, become a Premium Member.

join now Upgrade now

Are you sure you want to mark all the videos in this course as unwatched?

This will not affect your course history, your reports, or your certificates of completion for this course.


Mark all as unwatched Cancel

Congratulations

You have completed Business Innovation Fundamentals.

Return to your organization's learning portal to continue training, or close this page.


OK
Become a member to add this course to a playlist

Join today and get unlimited access to the entire library of video courses—and create as many playlists as you like.

Get started

Already a member?

Become a member to like this course.

Join today and get unlimited access to the entire library of video courses.

Get started

Already a member?

Exercise files

Learn by watching, listening, and doing! Exercise files are the same files the author uses in the course, so you can download them and follow along. Exercise files are available with all Premium memberships. Learn more

Get started

Already a Premium member?

Exercise files video

How to use exercise files.

Ask a question

Thanks for contacting us.
You’ll hear from our Customer Service team within 24 hours.

Please enter the text shown below:

The classic layout automatically defaults to the latest Flash Player.

To choose a different player, hold the cursor over your name at the top right of any lynda.com page and choose Site preferencesfrom the dropdown menu.

Continue to classic layout Stay on new layout
Exercise files

Access exercise files from a button right under the course name.

Mark videos as unwatched

Remove icons showing you already watched videos if you want to start over.

Control your viewing experience

Make the video wide, narrow, full-screen, or pop the player out of the page into its own window.

Interactive transcripts

Click on text in the transcript to jump to that spot in the video. As the video plays, the relevant spot in the transcript will be highlighted.

Are you sure you want to delete this note?

No

Thanks for signing up.

We’ll send you a confirmation email shortly.


Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

Keep up with news, tips, and latest courses with emails from lynda.com.

Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

   
submit Lightbox submit clicked
Terms and conditions of use

We've updated our terms and conditions (now called terms of service).Go
Review and accept our updated terms of service.