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Make the most of your marketing with tips and tricks from marketing thought leader Lorrie Thomas Ross. An author, speaker, and CEO of her own online marketing agency, Lorrie shares candid advice from her years of developing successful online marketing campaigns, and explains how to personalize your brand while finding new customers and clients. This course, another in our Insights series of interviews with industry thought leaders, covers vital considerations, such as building your brand, working within the confines of a small budget, tackling social media, and knowing when to hire a consultant to conduct your online marketing.
Jeff Layton: If I wanted to hire someone to help me with my online, what are some of the traits or qualities I should be looking for? Lorrie Thomas Ross: It's a great question, and there are so many different types of professionals. Some professionals are experts in search marketing; some are experts in social media marketing; some say they do Internet marketing, and you need to find out more of what that means. So, what you need to do is understand what holes you have in your business. And it might be a void in content creators. Well, then maybe you're finding a copywriter.
And that copywriter might need to have expertise in your niche area. Let's say you need help of social media management. Maybe that could be someone on a small contract basis that's helping you out. So, I'd say first and foremost know what you want. Second even need to look at the experience of the organization. What's the saying? that you want to be a slow to hire and quick to fire. But you really want to be slow to hire and find the right organization. You don't want an organization that's going to send you a proposal where your company name was replaced you know by the next person there pitching.
You want someone that truly ones to help your business. And the best thing you can do is talk to a handful of people and get to understand what their expertise levels are, and find someone that you find is a really good match.
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