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In Creating an Effective Resume, author Mariann Siegert provides step-by-step guidance on creating resumes that highlight accomplishments and specifically target a potential employer's needs. The course covers how to build a resume that encompasses action statements, keywords, styling, and effective content, while addressing common stumbling blocks such as handling employment gaps and career changes. Framing the resume as a vital component of a personalized marketing campaign, Mariann shows how to conduct employer research and utilize keyword optimization techniques to increase a resume's potential of being found by employers and recruiters on resume banks and job sites. Also included are tips on writing cover letters and thank-you notes. Exercise files accompany the course.
Thanks so much for joining me. I know that searching for a job, especially in today's market, can be confusing, frustrating and even a bit intimidating. Whatever you do, don't give up. Keep focused and remember to target each resume that you write towards each individual employer, starting with the employer you would like to work for most and working your way on down, if that even becomes necessary. It's important to know what you want, what the employer wants, and match your skills to their needs.
I hope that this course helped to clear up some of the confusion of how to best build your resume and marketing campaign, and that this course on creating an effective of resume will help you find the job of your dreams.
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