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Email, an efficient communication system that helps business writers send quick messages or a curse that causes business writers headaches. Email certainly has advantages and disadvantages. Email is a special communication channel that needs to be analyzed separately from other business writing channels. Email, what comes to mind when you hear the word? Informal? Too many? Easy way to send messages? What else? Intrusive? Addictive? Just an email? We all certainly use it to the tune of approximately 300 billion messages a day.
Some studies show that 80% of those messages are spam. The average worker spends about 30% of his or her work time managing email, or about two and a half hours a day. Also, 64% of people say they open an email because of the subject line. Email, originally, it was a fun and game kind of activity. It was new, it was quick, it was informal. Almost before anyone knew what happened, email was being used for business. And the same informality was used.
It was seen as an unofficial message. And that misguided view created numerous problems. Problems which businesses continued to try to overcome. So as you proceed through this course, you will learn tips on how to use email effectively and efficiently, who should versus who shouldn't receive it, what to send versus what not to send, when to use versus when not to use, why to use versus why not to use, and how to use versus how not to use. By the time you complete the course, you will realize that it's not just an email.
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