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Insights from a Business Coach
Illustration by Neil Webb

Finding focus


From:

Insights from a Business Coach

with Dave Crenshaw

Video: Finding focus

Jeff: Do you have any advice you consider most important, Dave? Dave: Yeah, if there is one most important piece of advice that I would give to entrepreneurs, it is they should focus. Focus as much as possible on one business. It's so common when I meet entrepreneurs that I ask them how many businesses do they have, and they sort of get this grin on their face, and they talk about two or three or maybe four different businesses. When you do that you are creating a situation where you are going to switch tasks, not so much in the little tasks of the day, but you are going to switch back and forth between all these different business ideas that you have.

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Insights from a Business Coach
27m 6s Beginner Mar 30, 2012

Viewers: in countries Watching now:

Get a glimpse of what it takes to start and successfully run a business in this candid interview with seasoned business coach and author Dave Crenshaw. Discover the secrets of managing priorities, working for your customers, bankrolling an idea, and investing in future success. The course covers tips from getting started as an entrepreneur to pitching to investors and researching the competition.

Topics include:
  • Finding focus
  • Increasing brand awareness
  • Planning ahead
  • Understanding the importance of company culture
  • Maintaining customer relationships
  • Dealing with discouragement
  • Finding a balance
Subjects:
Business Online Marketing Business Skills Career Development Freelancing
Author:
Dave Crenshaw

Finding focus

Jeff: Do you have any advice you consider most important, Dave? Dave: Yeah, if there is one most important piece of advice that I would give to entrepreneurs, it is they should focus. Focus as much as possible on one business. It's so common when I meet entrepreneurs that I ask them how many businesses do they have, and they sort of get this grin on their face, and they talk about two or three or maybe four different businesses. When you do that you are creating a situation where you are going to switch tasks, not so much in the little tasks of the day, but you are going to switch back and forth between all these different business ideas that you have.

The most successful entrepreneurs that I've met have one business, and they stick to it, and they master that business all the way until harvest, until they have the payoff. Then they move on to the next business, or they at least have handed it off to someone else, and then they move on to the next business. So that's the first and most important role of entrepreneurship is to focus.

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