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Finding essential keywords

From: Creating an Effective Resume

Video: Finding essential keywords

Incorporating keywords into your resume is a crucial part of your marketing campaign. If you don't include applicable keywords throughout, the employer or recruiter will never be able to find you. It's imperative to find and incorporate keywords that best fit your employment goals. The number one place to look for keywords is by looking through current job descriptions that match your target position. If you have a position in mind already, use as many keywords as possible from the job description at hand.

Finding essential keywords

Incorporating keywords into your resume is a crucial part of your marketing campaign. If you don't include applicable keywords throughout, the employer or recruiter will never be able to find you. It's imperative to find and incorporate keywords that best fit your employment goals. The number one place to look for keywords is by looking through current job descriptions that match your target position. If you have a position in mind already, use as many keywords as possible from the job description at hand.

If you are creating a resume to upload to resume banks, follow these steps. Start by searching for online resume banks or job banks that list employer job openings and positions. Search for 'resume banks' or 'job banks'. One of my favorites is monster.com. There are many others, such as indeed.com, careerbuilder.com, and a host of others. Of course, use the ones you prefer, but I would recommend using as many as you can to ascertain that you are being as thorough as possible.

That way you can create a broader base of keywords to choose from. Another keyword resource is to search through LinkedIn profiles of people that are in your same field. I am going to use monster for this example, and that's www.monster.com. And I am going to search for a web site designer. So, I am a web site designer. I'm looking for my keywords. So, I am just going to type in 'web site designer'. You don't want to include any other criteria because at this point, the location doesn't matter.

We want to find jobs we would be interested in applying for and harvest the keywords. Let's say that I'm interested in the web site designer here in Vermont, so I will click on Website Designer. And notice that you also have just a little bit of a description underneath of each of these that you can read through and kind of see if it sounds interesting to you. So, I am interested in this one in Vermont as a web site designer. Now I click on the link, and it takes me here. Now, the next thing that I want to do is copy and paste keywords and keyword phrases from this open position.

So, let's say that in this case I'm going to copy all of the duties for this particular job. I going to take all of this and I am just kind of copy, so I can either right-click of course to copy, or I can do Ctrl+C as a keyboard shortcut. And then I am just going to go to Word and I am going to paste. And then, the next thing that I'm going to do is say okay, you know what, I like all this information. Let's see what else that I can find. Now, my keywords in here, by the way, might be, let's say e-commerce applications.

That could be a keyboard, so I can select that and highlight it. Then I can go back to my search and I can say you know, I need a BS or BA degree, and also let's say that I need excellent client-relational skills. So, I am going to select that. So, I can hold down my Ctrl key and I can select more than one thing. Next, let's say, oh, I need all this information, expert in XHTML. Let's go ahead and select all of that. I'm still holding down my Ctrl key and selecting the rest of the information.

Now, I am going to do a Ctrl+C to copy. I am going to go back over to my Word document and do a Ctrl+V to paste. On the Mac, you are not able to copy and paste more than one thing at a time, but you can copy individually. You may have to clean this up a little when you are using your Ctrl key to copy and paste. I am just going to hit Enter, and we are good to go. And you want to repeat this. You are going to find another job that you like. You are going to find the keywords. And a good thing to do, again, is to go through and just select and highlight those keywords that you think are going to be important.

You can delete all the other text, or you can highlight it, either way. Now, what you want to do is be aware of keywords that are repeatedly being used to describe your targeted job. You can of course copy entire descriptions if you really liked the job or just paste pertinent keywords or phrases relevant to your job-hunting target, such as job titles. It might be technical terms, skills, and professional expertise. It might be software or hardware.

It may be degrees you need or colleges. It could be industry jargon and buzzwords. You may later consider copying the most pertinent information into your Career Management worksheet, which you will find in the Bonus Material folder in the exercise files that came with this course. Okay. So, now I know how to research, identify, and collect my keywords and phrases. Now, what do I do with them? Well, some people still place a keyword section at the top of their resume with the list of keywords but no context.

Years ago, rumor had it that old applicant tracking systems, or ATS systems, would only search the first 100 words of your document. If this was true, this limitation no longer applies. Instead, it's better to sprinkle keywords throughout your entire resume. Highlight them in each section, such as your career summary, professional experience section, technical expertise, and throughout your education sections. Make sure you standardize your job titles.

Let's say the work you are doing is that of a technical trainer, but the employer has just given you some strange, off-the-wall title, such as Employee Improvement Specialist. If this is a case, consider using the industry-standard title of technical trainer in your resume instead. You can then put the obscure title in parentheses next to it if you prefer. Whatever you do, be sure to include the title of the job you're looking for somewhere in your resume. It's one of your main keywords.

Including keywords in your resume is crucial in your job search. Be sure to perform job search optimization by using keywords throughout. The more keywords you use that match the employer's search criteria, the higher rating you will receive in their search results of possible candidates. Not optimizing your resume will lead to no leads.

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This video is part of

Image for Creating an Effective Resume
Creating an Effective Resume

49 video lessons · 29241 viewers

Mariann Siegert
Author

 
Expand all | Collapse all
  1. 3m 51s
    1. Welcome
      1m 23s
    2. Using the exercise files
      54s
    3. Filling out the career management worksheet
      1m 34s
  2. 29m 13s
    1. Creating a marketing campaign
      2m 50s
    2. Discovering your dream job
      3m 39s
    3. Understanding the importance of keywords
      2m 14s
    4. Finding essential keywords
      6m 34s
    5. Incorporating action verbs
      4m 51s
    6. Getting results using PAR statements
      4m 40s
    7. Researching the employer
      4m 25s
  3. 37m 2s
    1. Targeting your resume
      7m 16s
    2. Sidestepping blunders and the "10-Second Screen-Out"
      5m 44s
    3. Deciding on resume length
      6m 29s
    4. Keeping your resume concise
      5m 23s
    5. Refreshing your resume
      4m 52s
    6. Critiquing your resume
      3m 31s
    7. Avoiding identity theft
      3m 47s
  4. 21m 14s
    1. Entering the workforce
      7m 48s
    2. Filling in employment gaps
      5m 21s
    3. Dealing with long-term employment
      3m 9s
    4. Switching career paths
      4m 56s
  5. 12m 38s
    1. Understanding resume jargon
      1m 27s
    2. Reverse chronological
      2m 25s
    3. Functional
      6m 11s
    4. Combined chrono-functional
      2m 35s
  6. 7m 1s
    1. Understanding the curriculum vitae (CV)
      3m 29s
    2. Working with online resumes and portfolios
      3m 32s
  7. 41m 23s
    1. Formatting fundamentals for your resume
      6m 39s
    2. Including (or not including) an objective
      4m 10s
    3. Creating a headline
      5m 1s
    4. Writing a qualifications summary
      4m 47s
    5. Showcasing achievements vs. listing job duties
      5m 31s
    6. Including technical information
      5m 22s
    7. Putting your education to work
      4m 41s
    8. Including awards, honors, and other information
      5m 12s
  8. 19m 1s
    1. Knowing which file format is best
      2m 10s
    2. Saving to earlier versions of Word
      2m 48s
    3. Saving as a PDF
      5m 27s
    4. Creating a RTF version
      3m 54s
    5. Saving to HTML format
      4m 42s
  9. 15m 9s
    1. Evaluating online resume banks
      5m 32s
    2. Writing effective names for resume banks
      3m 43s
    3. Double-checking formatting after uploading
      2m 45s
    4. Becoming too visible
      3m 9s
  10. 21m 45s
    1. Creating a cover letter
      7m 47s
    2. Compiling your references
      4m 35s
    3. Writing thank-you notes
      5m 38s
    4. Printing, copying, and the importance of paper
      3m 45s
  11. 52s
    1. Goodbye
      52s

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