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Branding breathes life into your organization. It's how the distinction of your products, services, or concepts come alive. Howard Schultz of Starbucks said, "Customers must recognize that you stand for something." From your name, logo, promise, story, and messaging, it's time to own your brand to build and boost business. I recommend you go back to the exercise files that we've provided. Use these tools in a three-step process of assess, optimize, and new, to put your ideas into action.
What do you stand for? Is this communicated clearly? Grab the reins of your brand, so it shows what you stand for and helps you stand apart from the competition. Enjoy the journey!
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Access exercise files from a button right under the course name.
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Click on text in the transcript to jump to that spot in the video. As the video plays, the relevant spot in the transcript will be highlighted.
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