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In this succinct course, author, speaker, and marketing expert Lorrie Thomas Ross provides an overview of the basics of branding your business or yourself through consistency, communication, and effective collateral. The course shows how images, messaging, and market positioning can help you build visibility and credibility among customers. It includes real examples of successful brands and how aspects such as color, logos, and fonts, not to mention a strong web presence, contribute to their success.
Branding breathes life into your organization. It's how the distinction of your products, services, or concepts come alive. Howard Schultz of Starbucks said, "Customers must recognize that you stand for something." From your name, logo, promise, story, and messaging, it's time to own your brand to build and boost business. I recommend you go back to the exercise files that we've provided. Use these tools in a three-step process of assess, optimize, and new, to put your ideas into action.
What do you stand for? Is this communicated clearly? Grab the reins of your brand, so it shows what you stand for and helps you stand apart from the competition. Enjoy the journey!
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