From the course: Understanding Intellectual Property (2014)
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Filing different types of trademarks
From the course: Understanding Intellectual Property (2014)
Filing different types of trademarks
Once you've chosen a trademark, and you've cleared it, and you feel like it's a trademark that you're ready to register, the question is, what do you file for in the trademark application? Do you file for the, the word? A logo? The word and logo together, a word in a stylized font, a slogan? What do you file with the trademark office? The answer is that you can file any of those. As a practical matter, it's usually smartest to file your first trademark application for the word mark. In other words, just your trademark in text. The reason is because that registration will cover you in any particular design or logo format. If you have a trademark that might be difficult to register, for example, it's a trademark that's weak there are a lot of other similar trademarks in the space, then you might want to file the trademark in the logo. So you'd actually be applying for your words in a particular logo format, or your words in a particular stylized font. If you do this, then your trademark…
Contents
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What is trademark law?1m 30s
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(Locked)
Copyrights vs. trademarks1m 23s
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(Locked)
Trademark rights5m 26s
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(Locked)
Losing a trademark2m 44s
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(Locked)
Preparing to trademark2m 15s
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(Locked)
Trademarking your work3m 33s
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(Locked)
Filing a trademark2m 51s
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(Locked)
Filing different types of trademarks3m 4s
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(Locked)
What to expect after filing3m 46s
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(Locked)
Trademark infringement3m 29s
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(Locked)
Consequences and defenses of infringement2m 35s
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