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Exploring industry segments

From: Managing Your Career

Video: Exploring industry segments

Now that we've discussed roles and how to research them, let's talk about where you can perform these roles. Examples of industry are healthcare, higher education, or investment banking, just to name a few. The industries that you focus on for your search will depend a great deal on the knowledge that you want to use and the work culture that best fits your needs. Researching industries can be complex, so having a complete profile is important. There are a variety of resources that will help you get started in making your decision.

Exploring industry segments

Now that we've discussed roles and how to research them, let's talk about where you can perform these roles. Examples of industry are healthcare, higher education, or investment banking, just to name a few. The industries that you focus on for your search will depend a great deal on the knowledge that you want to use and the work culture that best fits your needs. Researching industries can be complex, so having a complete profile is important. There are a variety of resources that will help you get started in making your decision.

A good place to start is with O*NET. This is a fantastic source to get a perspective of the occupations, working conditions, job prospects, training, development, and the nature of various industries. The Harvard Business School's Baker Library is an online source for specific information by industry. They have research guides that include overviews, associations, and specific companies. Some of the information is free to the public, other resources you may have to seek out at your local library.

A third resource is Plunkett's industry research guides. You currently can access the basic overview on their web site for free. This includes industry trends, a comprehensive list of companies, and key topics. If you're looking at nonprofits, GuideStar is targeted to this sector. The Advanced Search function in GuideStar will allow you to search by specific interests, such as the arts, media, education, and criminal justice. This is a fee-based service; however, check your local library as many libraries provide premium access.

Once you've completed your research, write down the industries you're most interested in on the Career Options section of your guide. I recommend you include several to maximize your opportunities. Remember that you can perform your role in a variety of industries.

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Managing Your Career

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Valerie Sutton
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