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Division in action

From: Business Innovation Fundamentals

Video: Division in action

Let's now apply the division technique to a common household appliance, a refrigerator. You begin by listing the product's internal components. Then you divide one of the components in one of three ways: Functional, where you divide along any functional roles. Physical, where you cut the product or component on any physical aspect. And preserving, where each part preserves the characteristics of the whole. Here's our component list: Compressor, the door, door handles, shelves, drawers, ice maker, light bulb and temperature control.

Division in action

Let's now apply the division technique to a common household appliance, a refrigerator. You begin by listing the product's internal components. Then you divide one of the components in one of three ways: Functional, where you divide along any functional roles. Physical, where you cut the product or component on any physical aspect. And preserving, where each part preserves the characteristics of the whole. Here's our component list: Compressor, the door, door handles, shelves, drawers, ice maker, light bulb and temperature control.

Let's try a few examples. Let's try dividing the light bulb into many smaller bulbs. What would they do? Perhaps they light up separate compartments. This might help you see what's inside better to know if the food is still fresh. Maybe it would reduce power consumption. Or perhaps the bulbs in each section have different properties that enhance or interact with the food in that section. Imagine, for example, one of them is an ultraviolet light that reduces bacterial growth.

Let's try another. Divide the temperature control out of the box entirely. Perhaps tie it into the home's main thermostat. This would allow the unit to optimize the temperature inside the refrigerator with the temperature and humidity inside your home. How about the door? Divide the door into several sections, each controlling access to a different part. We have that now with a separate freezer door so the idea would be to extend it to multiple little doors.

This might help you control the temperature in each section. You avoid losing cooling air like you do today when you open up the main door. What about the compressor? Let's divide the compressor out of the main unit and place it somewhere else, like outside the home. With the compressor out of the main unit you'd have a lot more space for food, it would generate less heat in the kitchen and it'd be a lot easier to service the compressor if it's located outside. Perhaps the compressor could be used to cool other things.

Let's try using the preserving approach. Let's divide the entire refrigerator into many small boxes that are placed through the kitchen. Perhaps you could put one of these in your pantry to keep items cold. Perhaps you have many small cooling drawers all around the kitchen that could hold items like eggs, vegetables, beverages and so on. You could store food where it's most likely to be used in the kitchen. Instead of one big cooling box you have many smaller ones that are integrated with other appliances.

You could completely customize how you store food in your kitchen. I would consider this last idea as disruptive, one that could completely redefine the category as we know it.

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This video is part of

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Business Innovation Fundamentals

58 video lessons · 2242 viewers

Drew Boyd
Author

 
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  1. 1m 41s
    1. Welcome
      1m 22s
    2. Using the exercise files
      19s
  2. 21m 37s
    1. What is innovation? Introducing Systematic Inventive Thinking
      3m 21s
    2. The principle of function follows form
      4m 8s
    3. The closed-world principle
      4m 16s
    4. Characteristics of innovative products and services
      3m 51s
    5. Challenging the myth of thinking outside the box
      3m 11s
    6. Challenging the myth of serendipity
      2m 50s
  3. 11m 55s
    1. Functional fixedeness
      2m 26s
    2. The subtraction technique
      2m 59s
    3. Subtraction in action
      4m 8s
    4. Addressing common challenges
      2m 22s
  4. 10m 35s
    1. Structural fixedness
      2m 32s
    2. The division technique
      2m 43s
    3. Division in action
      3m 3s
    4. Addressing common challenges
      2m 17s
  5. 16m 25s
    1. The multiplication technique
      4m 24s
    2. Multiplication in action
      4m 39s
    3. Zooming in and zooming out
      4m 51s
    4. Addressing common challenges
      2m 31s
  6. 15m 45s
    1. The task-unification technique
      4m 19s
    2. Task unification in action
      4m 14s
    3. Using task unification for business issues
      4m 27s
    4. Addressing common challenges
      2m 45s
  7. 17m 49s
    1. The attribute dependency technique
      3m 32s
    2. Creating an attribute dependency matrix
      3m 37s
    3. Types of dependencies
      4m 12s
    4. Attribute dependency in action
      4m 31s
    5. Addressing common challenges
      1m 57s
  8. 27m 7s
    1. Running ideation workshops
      4m 13s
    2. Which technique to use
      3m 26s
    3. Creating new services and processes
      3m 17s
    4. Creating digital innovations
      5m 12s
    5. Involving customers
      5m 49s
    6. Evaluating ideas
      5m 10s
  9. 14m 48s
    1. Mastering innovative thinking
      3m 42s
    2. Building a pilot program
      3m 56s
    3. Addressing organizational challenges with innovation
      4m 3s
    4. Next steps
      3m 7s
  10. 52m 41s
    1. About Drew
      2m 9s
    2. What is innovation?
      51s
    3. What got Drew started in innovation?
      2m 15s
    4. On innovation as a skill
      1m 53s
    5. On innovation as part of your business
      1m 58s
    6. On resistance to innovation
      3m 31s
    7. On innovation's tainted image
      2m 34s
    8. Where do you apply innovation strategies?
      2m 31s
    9. Who should lead an innovation effort?
      3m 6s
    10. On favorite innovation experiences
      3m 51s
    11. On innovation vs. strategy
      3m 36s
    12. On working with innovation consultants
      3m 20s
    13. On trends in innovation
      3m 26s
    14. On innovation as competition
      2m 32s
    15. On innovative companies
      2m 43s
    16. On generating vs. executing ideas
      3m 2s
    17. Can you overdo innovation?
      2m 1s
    18. How do you start innovating?
      3m 44s
    19. On the most innovative products
      3m 38s

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