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In Creating an Effective Resume, author Mariann Siegert provides step-by-step guidance on creating resumes that highlight accomplishments and specifically target a potential employer's needs. The course covers how to build a resume that encompasses action statements, keywords, styling, and effective content, while addressing common stumbling blocks such as handling employment gaps and career changes. Framing the resume as a vital component of a personalized marketing campaign, Mariann shows how to conduct employer research and utilize keyword optimization techniques to increase a resume's potential of being found by employers and recruiters on resume banks and job sites. Also included are tips on writing cover letters and thank-you notes. Exercise files accompany the course.
Unfortunately, there is not a lot of loyalty on either side in the workplace anymore. The good thing is is if you have been with one company for a long time, this could put you in a positive light. Then again, you don't want to be seen as an outdated relic with the skills of a dinosaur either. So how do you make sure you're marketing yourself in the best possible light in your resume when you've been in the same company for an extended period? Let's take a look at some of the ways to accomplish this. Have you been promoted within a company over the years, or have you held different positions with different titles? If so, list each position you've held separately, with its own title and time periods.
Use action verbs such as 'promoted to' to describe your transition. If you've held the same position at the company without changing titles, try to remember how your position has evolved over the years and how your duties and your responsibilities have changed. Rewrite your job duties and responsibilities to reflect your achievements and accomplishments, while highlighting your transferable skills. Keep your skills up to date. Being in the same position for a long time may be a red flag to recruiters that your skills may be outdated.
Develop new skills. Do you feel stagnant in your current position? Try volunteering or taking classes to experience new challenges and develop new skills. Attend seminars if possible. Then add this information to your resume by creating a Professional Development section. Keep your computer skills up to the minute. If you've taken job-related continuing education courses, or if you've taken related classes on lynda.com, add these to your resume. Don't fossilize yourself. Remove obsolete applications such as MS-DOS or WordStar from your list of skillsets.
Refresh your resume with new technology. Use your longevity to your advantage. Make sure to highlight and use this in your marketing plan, that you're dedicated, you're committed, you're trustworthy, and you're loyal. Focus on matching your experience and skillsets that you've gained over the years with what the new employer needs. Make sure that you target your resume. Start your resume with a well-written headline, followed by a qualifications summary presenting the employer right off the bat with an initial hard sell.
Use the summary to demonstrate that you're highly qualified for the job at hand. Use quantifiable information such as percentages and dollar amounts. Have you saved the company money? Made the company more efficient? Spell it out with numbers and attention-grabbing PAR statements. If you're not sure what a PAR statement is, make sure you watch the movie "Getting Results Using PAR Statements." The key to presenting your long-term employment history in a positive light is by showcasing your accomplishments and achievements, your loyalty, and your transferable skills.
High turnover at companies is very expensive for the employer. Did you know that it costs an average of over $13,000 to hire a new person? Use your steadfastness and solid work history as a selling point to enhance your resume and stand out from the crowd.
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