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Jeff: What do I do if things are rough in the business, and then I am feeling a bit discouraged? Dave: Yeah discouragement is very common for entrepreneurs. It's hard. You have to be honestly a little bit insane to want to own your own business. You have to be a little bit foolish and not have someone say, you know what, this is probably not a good idea. And that's the great thing about entrepreneurs is that they are willing to proceed right ahead with it, in spite of how foolish it may seem from the outside. But part of that is that you are naturally going to have discouragement. It's a roller-coaster ride, go up and down constantly of, you know, oh we got these great sales, oh no we didn't get these sales, oh you know if things are fantastic in the business, we just got great PR, oh I can't make payroll.
This is the roller- coaster ride of an entrepreneur. A couple of things can help with that. The first thing is to make sure that you have regular vacations set up for yourself. It's so easy to neglect your own mental health and physical strength when you own your own business. So by establishing vacations and little breaks, even within the day, that gives you sort of an oasis from everything that's going on. Another thing that really helps is to have a coach or a mentor.
I tell my clients that I work with that part of my job is to be the sounding board for them; the vent for them. There are two truths that are universal: it's lonely at the top and it's difficult to self-correct. So you can get rid of that loneliness at the top by finding someone else that you can converse with. Some entrepreneurs have mastermind groups that they go to regularly. All of these things are really helpful, so that you are not bottling it up inside and just thinking about that you are all alone.
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