Marketing: Customer Segmentation Preview

Marketing: Customer Segmentation

With Doug Ladd Liked by 928 users
Duration: 59m Skill level: Beginner Released: 8/20/2020

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Course details

Learn how to group your customers into market segments to better understand what they really want. In this course, instructor Doug Ladd explains the basics of customer segmentation and covers a variety of segmentation techniques. He describes segmentation based on geography, demographics, culture, behavior, psychographics, and the benefits your customers seek. He also shows where to look for this information, how to analyze it, and how to use segmentation data and analysis to develop model customer personas that can help in product development, service level planning, and more.

Skills you’ll gain

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Contents

What’s included

  • Practice while you learn 1 exercise file
  • Test your knowledge 5 quizzes
  • Learn on the go Access on tablet and phone

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