Start learning with our library of video tutorials taught by experts. Get started

Pitching Projects and Products to Executives

Creating the right environment


From:

Pitching Projects and Products to Executives

with Dane Howard and Richard Koci Hernandez

Video: Creating the right environment

(Music playing.) Dane Howard: There was a point in my career that I realized how vital it is to create the right environment for an idea to be received. A distraction-free environment allows for a story to unfold. Your shift of thinking from the creative execution to also balance out the environment it's communicated in will help you set up your ideas for the best success that they can. Guthrie Dolin: When it comes to an effective environment for a pitch, I actually think of it more about conditions than environment per se.

Watch this entire course now—plus get access to every course in the library. Each course includes high-quality videos taught by expert instructors.

Become a member
Please wait...
Pitching Projects and Products to Executives
44m 59s Appropriate for all Dec 16, 2010

Viewers: in countries Watching now:

In Pitching Projects and Products to Executives, author Dane Howard interviews executives and product managers from renowned design firms and corporations like Google, Apple, and Adobe, who share their insider take on how to effectively move projects and product ideas forward. Video and multimedia producer Richard Koci Hernandez weaves the interviews together into a captivating visual narrative. The soft skills course shows the practical techniques, processes, and communication styles employed to sell to executives more effectively, and to bring ideas to life.

Topics include:
  • Getting and incorporating feedback before the pitch
  • Creating a list of key stakeholders
  • Deciding on the format of the meeting
  • Effective prototyping
  • Providing an intimate setting
  • Being succinct and staying on-track
  • Making the presentation
  • Closing the deal
Subjects:
Business Presentations Business Skills Leadership Management
Authors:
Dane Howard Richard Koci Hernandez

Creating the right environment

(Music playing.) Dane Howard: There was a point in my career that I realized how vital it is to create the right environment for an idea to be received. A distraction-free environment allows for a story to unfold. Your shift of thinking from the creative execution to also balance out the environment it's communicated in will help you set up your ideas for the best success that they can. Guthrie Dolin: When it comes to an effective environment for a pitch, I actually think of it more about conditions than environment per se.

Are they comfortable? Do they have everything that they need? Have we removed distractions from the room? Is it a place that they feel like they can be candid, that they can be open? Sometimes I think that removing distractions is one of the most important things because our clients tend to be very, very busy people. And so I think getting them out of the office is a great way to do that. If at all possible, I love to get them out in a more relaxed social environment. Sometimes that is as simple as taking a break for the meeting, and saying, "Hey! Let's walk down the street and get a cup of coffee." That extends the conversation.

They can fill in the detail and the minutia in some maybe broad statement that they said. You can get a little bit more clarity. Then I think that that's even more prevalent if you get them out to a commitment like dinner. You can really have a conversation. You can get more personal, but you keep it business. You can keep talking about it. You can get more insights about the way that they think about things, the things that concern them, and you can start to adjust the conversations around the specifics of their point of view. And really, that happens in an environment where it's a little bit more intimate, and again they have the time to get into those kind of details that they gloss over in the office.

Tim Barber: One of the things that we do when we're establishing kind of the setting for a pitch is oftentimes we configure the room to support the story, fill the room with all of our work product, and it allows us to tell kind of a non-linear story about how we got to where we did, because oftentimes people, especially senior executives, they have questions about well, did you pursue that, did you pursue this? And when you flood the room with your work product, you can tell a very dynamic, non-linear story about how you arrived at your destination.

You can point across the room and say, "Oh yeah, we explored that over here, and because of what we discovered, we chose to go in this direction."

Find answers to the most frequently asked questions about Pitching Projects and Products to Executives.


Expand all | Collapse all
Please wait...
Q: Where can I learn more about communication skills?
A: Discover more on this topic by visiting communication skills on lynda.com.
Share a link to this course
Please wait... Please wait...
Upgrade to get access to exercise files.

Exercise files video

How to use exercise files.

Learn by watching, listening, and doing, Exercise files are the same files the author uses in the course, so you can download them and follow along Premium memberships include access to all exercise files in the library.
Upgrade now


Exercise files

Exercise files video

How to use exercise files.

For additional information on downloading and using exercise files, watch our instructional video or read the instructions in the FAQ.

This course includes free exercise files, so you can practice while you watch the course. To access all the exercise files in our library, become a Premium Member.

Upgrade now

Are you sure you want to mark all the videos in this course as unwatched?

This will not affect your course history, your reports, or your certificates of completion for this course.


Mark all as unwatched Cancel

Congratulations

You have completed Pitching Projects and Products to Executives.

Return to your organization's learning portal to continue training, or close this page.


OK
Become a member to add this course to a playlist

Join today and get unlimited access to the entire library of video courses—and create as many playlists as you like.

Get started

Already a member?

Become a member to like this course.

Join today and get unlimited access to the entire library of video courses.

Get started

Already a member?

Exercise files

Learn by watching, listening, and doing! Exercise files are the same files the author uses in the course, so you can download them and follow along. Exercise files are available with all Premium memberships. Learn more

Get started

Already a Premium member?

Exercise files video

How to use exercise files.

Ask a question

Thanks for contacting us.
You’ll hear from our Customer Service team within 24 hours.

Please enter the text shown below:

The classic layout automatically defaults to the latest Flash Player.

To choose a different player, hold the cursor over your name at the top right of any lynda.com page and choose Site preferencesfrom the dropdown menu.

Continue to classic layout Stay on new layout
Welcome to the redesigned course page.

We’ve moved some things around, and now you can



Exercise files

Access exercise files from a button right under the course name.

Mark videos as unwatched

Remove icons showing you already watched videos if you want to start over.

Control your viewing experience

Make the video wide, narrow, full-screen, or pop the player out of the page into its own window.

Interactive transcripts

Click on text in the transcript to jump to that spot in the video. As the video plays, the relevant spot in the transcript will be highlighted.

Thanks for signing up.

We’ll send you a confirmation email shortly.


Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

Keep up with news, tips, and latest courses with emails from lynda.com.

Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

   
submit Lightbox submit clicked