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In Creating an Effective Resume, author Mariann Siegert provides step-by-step guidance on creating resumes that highlight accomplishments and specifically target a potential employer's needs. The course covers how to build a resume that encompasses action statements, keywords, styling, and effective content, while addressing common stumbling blocks such as handling employment gaps and career changes. Framing the resume as a vital component of a personalized marketing campaign, Mariann shows how to conduct employer research and utilize keyword optimization techniques to increase a resume's potential of being found by employers and recruiters on resume banks and job sites. Also included are tips on writing cover letters and thank-you notes. Exercise files accompany the course.
There is a common misconception that a resume is just a list of job duties and responsibilities you've performed. This is what keeps most people from creating a resume that really highlights their skills and their talents. So what exactly is a resume? Your resume should be an advertising and marketing campaign designed to sell one thing, you. And since your resume is your advertising and marketing campaign, creating a resume is much more involved than simply writing down your education and your work history.
You can use the same strategies that advertising firms use in their campaigns. You may be asking, how do I do this? How do I create a marketing and advertising campaign designed to sell me? This course will cover in detail exactly how to do that, and I'll be walking you through each step of the way. First of all, we'll find out exactly what you want and what your goal is in order to know what to focus on.
Once you know exactly what it is that you want, we'll begin conducting research to know which employers meet your goals. From this research, we'll write down the top ten employers you would like to work for and begin focusing on your number one on down. Then we'll figure out what the employer is looking for by continuing your research. All of this research will help you target each resume that you send by matching the needs of the employer with your transferable skills and your experience.
When writing your resume, keep in mind that the idea is to promote your largest personal investment, you. Tell them what you could do for them and how you will be an asset to their company. And don't think of it as bragging. You're simply showing employers what they will get if they hire you and how you can make a difference in their company. The most important thing to remember is, don't give up. If you still haven't obtained employment after exhausting all of your avenues of your marketing campaign towards your top ten employers, write down your next top ten perspectives and retarget your campaign.
Create a resume that showcases the experience that you bring to the table in the best possible light, by showing off your accomplishments and your achievements, demonstrating what you can offer, and how you will be an asset to the company overall. If you do, get ready to open the door; opportunity will come knocking.
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