Start learning with our library of video tutorials taught by experts. Get started
Viewers: in countries Watching now:
What is content marketing? Photos, words, audio, and video—everything you create to tell the story of your product or company online. It's not a new concept, but the tools have changed dramatically in the last 10 years. In this presentation, C. C. Chapman walks through the why, what, who, and how of content marketing, and shows how to transition your marketing efforts to the digital landscape. You'll learn to define a strategy that's right for your company, choose the proper platform and tools, understand how to build a successful content marketing team, and gain insight from C.C.'s years of expertise.
(MUSIC) Hi, I'm C.C. Chapman, co-author of the book, Content Rules. And welcome to Content Marketing Fundamentals. So what is content marketing? It's all the photos, the words, the videos, the audio, it's everything you create and put online to tell your story. Content marketing's been around for years. It was also the print, radio, and television ads that we've all seen for years. It's nothing new, the tools have changed though. It's made it easier for any business of any size to play against the big boys.
What we're going to lay out in this class is everything you need to know about content marketing. We're first going to start talking about the strategy. How to figure out what's right for you and your company. Then we're going to be talking about the platforms. There's so many different networks and tools out there, what's right for you? Then we're going to discuss the roles and responsibilities. What do you have to do? What kind of team do you need to put together, in order to make this be successful for you? And finally I'm going to share some of my best practices for content marketing. Content marketing may be new, it may be scary for you, I, I promise you, it's necessary to be successful in today's business.
And we're going to lay it all out in this course.
There are currently no FAQs about Content Marketing Fundamentals.
Access exercise files from a button right under the course name.
Search within course videos and transcripts, and jump right to the results.
Remove icons showing you already watched videos if you want to start over.
Make the video wide, narrow, full-screen, or pop the player out of the page into its own window.
Click on text in the transcript to jump to that spot in the video. As the video plays, the relevant spot in the transcript will be highlighted.