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Discover the secrets to effective business writing and crafting messages that others want to read and act on. Judy Steiner-Williams, senior lecturer at Kelley School of Business, introduces you to the 10 Cs of strong business communication and provides you with before-and-after writing samples that give you the opportunity to apply each principle and sharpen your communication skills. Judy also points out common grammar and writing mistakes and shares special considerations for formats like emails and reports.
(opening music) - Hello, and welcome to Business Writing Fundamentals. I'm Judy and I look forward to helping you become an effective business writer. In this course, we'll examine the elements of effective business writing. First, we'll preview why being a successful business writer is important to you and your career. Then we'll examine 10 basic business writing principles that I call the 10 C's. After the 10 C preview, we'll take a deeper dive into each of those 10 C's, not only the main point of each, but why each is important and how to apply each principle including before-and-after examples.
Next, we'll go over some common grammar and writing mistakes, and how to avoid them. Finally, we'll discuss special considerations for specific types of business writing such as email messages and reports. I'm excited to share my tips for business writing with you, so let's get started.
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