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Innovation propels companies forward. It's an unlimited source of new growth and can give businesses a distinct competitive advantage. Learn how to innovate at your own business using Systematic Inventive Thinking, a method based on five techniques that allow you to innovate on demand. In this course, author and business school professor Drew Boyd shares the techniques he's taught Fortune 500 companies to innovate new services and products. Drew provides real-world examples of innovation in practice and suggests places to find your own opportunities to innovate.
In the bonus chapter, Drew shares insights from his own career and answers tough questions on resistance to innovation, innovation and leadership, and the difference between generating vs. executing innovative ideas.
One of my favorite quotes about innovation comes from Harold McAlindon who said, "The world leaders in innovation and creativity "will also be the world leaders "in everything else." I believe this. Organizations today have to work very hard to stay competitive and survive in the marketplace. But just surviving is not good enough. Companies want to grow in size and ultimately grow in value to their shareholders.
The ways of doing that are pretty limited. The only true sustainable and virtually unlimited source of new growth for any organization is innovation. I'm going to share with you a method of generating ideas called systematic inventive thinking, or SIT. It's based on research by my friend and colleague, Dr. Jacob Goldenberg, who discovered that innovation follows a set of patterns. These patterns can be reapplied to invent new products and services.
Innovation is about making the world a better place, and through the concepts I'll share with you in this course, you'll begin to develop the skills that will help you do just that.
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