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Building Your Professional Network
Illustration by Neil Webb

Balancing your time for social networking


From:

Building Your Professional Network

with Dave Crenshaw

Video: Balancing your time for social networking

Well social networking can be an incredible tool to help you build connections, it can get in the way of how valuable you are, if it causes you to lose focus. We have all gone on to a social networking site, only to get sucked into random links pictures or online games. In order to help you maintain focus and build connections at the same time you will want to establish a time budget. A time budget is very simple. It says this is how much time I am willing to devote each day or each week to using social networking sites.

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Building Your Professional Network
50m 36s Appropriate for all Apr 11, 2012 Updated Jan 03, 2013

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Join author and business coach Dave Crenshaw as he shows you how to build your professional connections by increasing your network and influence. This course reveals strategies to connect with people in person, build casual acquaintances into real connections, and leverage social media to increase your sphere of influence. Learn ways to build both communication channels and community as you serve your network and make yourself available for new introductions and opportunities.

This course is one of a series of five Dave Crenshaw courses based on his Invaluable teaching methodology for professional development.

Topics include:
  • Understanding how networking enhances your career
  • Getting out of your comfort zone
  • Making recurring connections
  • Using a customer relationship management (CRM) system
  • Building relationships through social networking
Subjects:
Business Business Skills Career Development Freelancing
Author:
Dave Crenshaw

Balancing your time for social networking

Well social networking can be an incredible tool to help you build connections, it can get in the way of how valuable you are, if it causes you to lose focus. We have all gone on to a social networking site, only to get sucked into random links pictures or online games. In order to help you maintain focus and build connections at the same time you will want to establish a time budget. A time budget is very simple. It says this is how much time I am willing to devote each day or each week to using social networking sites.

Ask yourself how much time you think you need to devote to these sites. The number will vary according to who you are and your position. If most of your connections are online then you want to devote more time to it, perhaps a half an hour or even an hour per day. If online networking is not as important for you or for your target market then you may want to spend a half an hour to an hour per week. Whatever the number is, I suggest that you check your calendar for a regular time that works for you, then set up a reoccurring appointment in your calendar to focus on social networking.

Once you are on the site. I suggest that you set an alarm so you do not lose track of time. Any kind of timer will do and there are also computer applications that will do this for you. Just search for track time online and you will find several options. Set an alarm to remind you when it is time to stop, that will help you avoid the trap of getting sucked into searching to many different sites and getting distracted. I also recommend that you use web tools to aggregate or combine the activity from all of the different social networks that you participate in, its unproductive for you to get a notification every time a person mentions you or comments on your page.

It's much better to use social networking site settings to send you a daily or weekly digest of activity. There are also other online tools that combine the information across many social networks and then send you a brief message with the summary. These tools can save you even more time. To learn more about these tools search for social media aggregator or social network aggregator. There are also several excellent courses on social media here on Lynda.com.

that will give you even greater insight. By implementing a simple system to regularly participate and protect your time while social networking you will be able to maintain a healthy balance between productivity and maintaining important relationships.

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Q: This course was updated on 01/03/2012. What changed?
A: This course was retitled, streamlined, and refined throughout, resulting in a slightly shorter runtime. We also added new graphics and a new welcome movie. 
 
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