New Feature: Playlist Center! Pick a topic and let our playlists guide the way—like a learning mixtape.

Start learning with our library of video tutorials taught by experts. Get started

Freelancing Fundamentals
Illustration by

Announcing your availability


From:

Freelancing Fundamentals

with Tom Geller

Video: Announcing your availability

Let's say you're all set up and ready to go. You know where you'll be working, your office systems are in place and you're ready to show your portfolio to prospective clients. Now it's time to find those prospective clients, and more importantly, to let them find you. In another video I talked about building your professional network but cautioned at that stage not to hit them up for work. Now it's time to get a bit more aggressive. First, follow up on all past leads. Always keep track of who you talk to, when, and why as you go. Make that a habit.
Expand all | Collapse all
  1. 10m 50s
    1. Welcome
      1m 53s
    2. What is freelancing?
      2m 53s
    3. How freelancing and employment differ
      2m 33s
    4. Preparing your mindset
      3m 31s
  2. 9m 24s
    1. Defining career goals
      2m 48s
    2. Sharpening your market focus
      3m 18s
    3. Transitioning to freelancing
      3m 18s
  3. 16m 11s
    1. Preparing your portfolio
      3m 11s
    2. Estimating costs
      3m 10s
    3. Funding your startup
      2m 42s
    4. Establishing your workspace
      3m 35s
    5. Building your professional network
      3m 33s
  4. 8m 51s
    1. Getting licenses, permits, and insurance
      2m 15s
    2. Creating contracts
      4m 23s
    3. Finding professional service vendors
      2m 13s
  5. 12m 54s
    1. Setting prices
      3m 13s
    2. Establishing payment systems
      1m 36s
    3. Invoicing and getting paid
      3m 50s
    4. Keeping the books
      2m 32s
    5. Managing taxes
      1m 43s
  6. 14m 41s
    1. Announcing your availability
      3m 16s
    2. Finding work through agencies
      2m 2s
    3. Onboarding clients
      2m 59s
    4. Avoiding scams
      3m 25s
    5. Choosing assignments
      2m 59s
  7. 11m 27s
    1. Interacting with clients
      2m 11s
    2. Delivering quality work
      2m 28s
    3. Getting referrals and recommendations
      2m 34s
    4. Losing and firing clients
      4m 14s
  8. 10m 48s
    1. Deconstructing big jobs
      3m 34s
    2. Adopting time-management tools
      2m 35s
    3. Creating schedules
      2m 30s
    4. Turning off the clock for "me time"
      2m 9s
  9. 20m 6s
    1. Staying motivated
      3m 3s
    2. Increasing your rates
      2m 52s
    3. Marketing beyond your professional network
      2m 56s
    4. Growing through hires and partnerships
      3m 30s
    5. Building passive income
      3m 48s
    6. Changing focus
      3m 57s
  10. 4m 52s
    1. Case study: Publishing a book
      2m 47s
    2. Next steps
      2m 5s
  11. 12m 42s
    1. Freelancing Q&A
      12m 42s

Watch this entire course now—plus get access to every course in the library. Each course includes high-quality videos taught by expert instructors.

Become a member
please wait ...
Freelancing Fundamentals
2h 12m Appropriate for all Jan 30, 2013 Updated Mar 20, 2013

Viewers: in countries Watching now:

In this course, author and seasoned freelancer Tom Geller shows you how to prepare for a transition to freelancing. Begin by taking a look at your career goals, the systems that will support you, and proper ways to plan for success. Find out how to marshal your resources, refine your portfolio for presentation to clients, and estimate your costs to avoid any surprises on the financial front. Plus, discover how to create invoices, manage your books and taxes, expand your client base with marketing, and grow your business.

A bonus chapter covers common questions freelancers have when entering the field.

Topics include:
  • What is freelancing?
  • Defining your career goals
  • Funding your startup
  • Getting licenses, permits, and insurance
  • Setting prices
  • Finding work through agencies
  • Getting referrals
  • Working with time and project management tools
  • Increasing your rates
Subjects:
Business Productivity Project Management Business Skills Freelancing
Author:
Tom Geller

Announcing your availability

Let's say you're all set up and ready to go. You know where you'll be working, your office systems are in place and you're ready to show your portfolio to prospective clients. Now it's time to find those prospective clients, and more importantly, to let them find you. In another video I talked about building your professional network but cautioned at that stage not to hit them up for work. Now it's time to get a bit more aggressive. First, follow up on all past leads. Always keep track of who you talk to, when, and why as you go. Make that a habit.

That's how you build your professional network over time. Once that's done, here are some things you can do to make yourself more accessible and attractive to clients going forward. The first is to beef up your website. In an earlier video, we talked about preparing your portfolio and, of course, that's going to become a substantial part of your site. But there are a few other elements it needs as well. First, a description of what you do. Put it front and center, preferably, on the homepage. This is where you express all the soul-searching you did earlier while sharpening your market focus.

It should define your business in terms of the skill you're selling, the industry you'll target and the type of customer you'll sell to. Other elements include information about your credentials. That is, why people should trust you with their projects. Finally, make sure it's easy to find a way to contact you and that's it. You can also add other elements and I recommend you start paying close attention to other freelancers' sites for ideas. But your website is not done yet. You'll also need a domain name and a place to host the site.

Your site will also need occasional maintenance. A website isn't just a set it and forget it kind of thing that won't take a lot of time. But you'll either need to get the necessary skills or hire someone who has them. In either case realize that the benefits you get from your site are directly proportional to the attention you give to its planning, creation, and promotion. Your website is only one way to announce your availability online. You'll also want to have presences on the big social networks, such as Twitter and Facebook.

I recommend that you do a land grab on those services for a name that reflects your business, even if you're not ready to add any content yet. And don't forget to add yourself to professional directories related to your skill and location. But eventually you will start building out your social media homes. Twitter of course, is only as good as the regular post you make to it, but there is a little space for self-description. And on Facebook it's possible to display quite a lot about yourself. On both systems, as on other social sites, there are opportunities for responsible promotion.

A final way you can get the word out is by using standard advertising techniques and I talk more about those later. But really, the two most important parts when you get started are that first, you have information that's clear and easy to access. And second, that you started taking advantage of the connections in your professional network, while at the same time growing it. If you follow the tips in this video, you're well on your way.

Find answers to the most frequently asked questions about Freelancing Fundamentals.


Expand all | Collapse all
please wait ...
Q: This course was updated on 3/20/2013. What changed?
A: We added a bonus chapter that covers common questions freelancers have when entering the field, such as "How do I use Craigslist or other job boards to grow my freelance business?" and "How do I find clients?"
 
Share a link to this course

What are exercise files?

Exercise files are the same files the author uses in the course. Save time by downloading the author's files instead of setting up your own files, and learn by following along with the instructor.

Can I take this course without the exercise files?

Yes! If you decide you would like the exercise files later, you can upgrade to a premium account any time.

Become a member Download sample files See plans and pricing

Please wait... please wait ...
Upgrade to get access to exercise files.

Exercise files video

How to use exercise files.

Learn by watching, listening, and doing, Exercise files are the same files the author uses in the course, so you can download them and follow along Premium memberships include access to all exercise files in the library.
Upgrade now


Exercise files

Exercise files video

How to use exercise files.

For additional information on downloading and using exercise files, watch our instructional video or read the instructions in the FAQ.

This course includes free exercise files, so you can practice while you watch the course. To access all the exercise files in our library, become a Premium Member.

join now Upgrade now

Are you sure you want to mark all the videos in this course as unwatched?

This will not affect your course history, your reports, or your certificates of completion for this course.


Mark all as unwatched Cancel

Congratulations

You have completed Freelancing Fundamentals.

Return to your organization's learning portal to continue training, or close this page.


OK
Become a member to add this course to a playlist

Join today and get unlimited access to the entire library of video courses—and create as many playlists as you like.

Get started

Already a member?

Become a member to like this course.

Join today and get unlimited access to the entire library of video courses.

Get started

Already a member?

Exercise files

Learn by watching, listening, and doing! Exercise files are the same files the author uses in the course, so you can download them and follow along. Exercise files are available with all Premium memberships. Learn more

Get started

Already a Premium member?

Exercise files video

How to use exercise files.

Ask a question

Thanks for contacting us.
You’ll hear from our Customer Service team within 24 hours.

Please enter the text shown below:

The classic layout automatically defaults to the latest Flash Player.

To choose a different player, hold the cursor over your name at the top right of any lynda.com page and choose Site preferencesfrom the dropdown menu.

Continue to classic layout Stay on new layout
Exercise files

Access exercise files from a button right under the course name.

Mark videos as unwatched

Remove icons showing you already watched videos if you want to start over.

Control your viewing experience

Make the video wide, narrow, full-screen, or pop the player out of the page into its own window.

Interactive transcripts

Click on text in the transcript to jump to that spot in the video. As the video plays, the relevant spot in the transcript will be highlighted.

Are you sure you want to delete this note?

No

Notes cannot be added for locked videos.

Thanks for signing up.

We’ll send you a confirmation email shortly.


Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

Keep up with news, tips, and latest courses with emails from lynda.com.

Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

   
submit Lightbox submit clicked
Terms and conditions of use

We've updated our terms and conditions (now called terms of service).Go
Review and accept our updated terms of service.