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Addressing common challenges

From: Business Innovation Fundamentals

Video: Addressing common challenges

When using the attribute dependency technique, I want you to be aware of a few common challenges. First, don't confuse components with attributes. Components of a product or service are generally the things that you can see or touch. Where an attribute on the other hand is a characteristic of a product or service. It's something that varies about that particular component or the product itself. Be sure to make an attribute dependency matrix. It's a bit more time consuming, but if you take the time to do it right the matrix will give you a great collection of virtual products.

Addressing common challenges

When using the attribute dependency technique, I want you to be aware of a few common challenges. First, don't confuse components with attributes. Components of a product or service are generally the things that you can see or touch. Where an attribute on the other hand is a characteristic of a product or service. It's something that varies about that particular component or the product itself. Be sure to make an attribute dependency matrix. It's a bit more time consuming, but if you take the time to do it right the matrix will give you a great collection of virtual products.

It will help you stay organized and see many new opportunities. Make sure you create different types of dependencies. For example, you can create positive correlations. As one attribute increases in magnitude another attribute also changes by increasing in magnitude. You can also flip that relationship so that it becomes a negative correlation. As one attribute increases in magnitude, the other attribute decreases in magnitude.

That new type of relationship can lead you to some pretty surprising innovations. Create dependencies only between those things you can control. You can create a dependency between two internal attributes of your product or service. You can also create a dependency between an internal attribute and an external attribute, but you can't create a dependency between two external attributes. For example, it would be really great if you could create a correlation between the weather and time of day.

If you figure that one out, you'll become very famous. Finally, be sure to use all three types of dependencies; passive, active, and automatic. Each of these might yield your next blockbuster idea.

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Business Innovation Fundamentals

58 video lessons · 1975 viewers

Drew Boyd
Author

 
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  1. 1m 41s
    1. Welcome
      1m 22s
    2. Using the exercise files
      19s
  2. 21m 37s
    1. What is innovation? Introducing Systematic Inventive Thinking
      3m 21s
    2. The principle of function follows form
      4m 8s
    3. The closed-world principle
      4m 16s
    4. Characteristics of innovative products and services
      3m 51s
    5. Challenging the myth of thinking outside the box
      3m 11s
    6. Challenging the myth of serendipity
      2m 50s
  3. 11m 55s
    1. Functional fixedeness
      2m 26s
    2. The subtraction technique
      2m 59s
    3. Subtraction in action
      4m 8s
    4. Addressing common challenges
      2m 22s
  4. 10m 35s
    1. Structural fixedness
      2m 32s
    2. The division technique
      2m 43s
    3. Division in action
      3m 3s
    4. Addressing common challenges
      2m 17s
  5. 16m 25s
    1. The multiplication technique
      4m 24s
    2. Multiplication in action
      4m 39s
    3. Zooming in and zooming out
      4m 51s
    4. Addressing common challenges
      2m 31s
  6. 15m 45s
    1. The task-unification technique
      4m 19s
    2. Task unification in action
      4m 14s
    3. Using task unification for business issues
      4m 27s
    4. Addressing common challenges
      2m 45s
  7. 17m 49s
    1. The attribute dependency technique
      3m 32s
    2. Creating an attribute dependency matrix
      3m 37s
    3. Types of dependencies
      4m 12s
    4. Attribute dependency in action
      4m 31s
    5. Addressing common challenges
      1m 57s
  8. 27m 7s
    1. Running ideation workshops
      4m 13s
    2. Which technique to use
      3m 26s
    3. Creating new services and processes
      3m 17s
    4. Creating digital innovations
      5m 12s
    5. Involving customers
      5m 49s
    6. Evaluating ideas
      5m 10s
  9. 14m 48s
    1. Mastering innovative thinking
      3m 42s
    2. Building a pilot program
      3m 56s
    3. Addressing organizational challenges with innovation
      4m 3s
    4. Next steps
      3m 7s
  10. 52m 41s
    1. About Drew
      2m 9s
    2. What is innovation?
      51s
    3. What got Drew started in innovation?
      2m 15s
    4. On innovation as a skill
      1m 53s
    5. On innovation as part of your business
      1m 58s
    6. On resistance to innovation
      3m 31s
    7. On innovation's tainted image
      2m 34s
    8. Where do you apply innovation strategies?
      2m 31s
    9. Who should lead an innovation effort?
      3m 6s
    10. On favorite innovation experiences
      3m 51s
    11. On innovation vs. strategy
      3m 36s
    12. On working with innovation consultants
      3m 20s
    13. On trends in innovation
      3m 26s
    14. On innovation as competition
      2m 32s
    15. On innovative companies
      2m 43s
    16. On generating vs. executing ideas
      3m 2s
    17. Can you overdo innovation?
      2m 1s
    18. How do you start innovating?
      3m 44s
    19. On the most innovative products
      3m 38s

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