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Innovation propels companies forward. It's an unlimited source of new growth and can give businesses a distinct competitive advantage. Learn how to innovate at your own business using Systematic Inventive Thinking, a method based on five techniques that allow you to innovate on demand. In this course, author and business school professor Drew Boyd shares the techniques he's taught Fortune 500 companies to innovate new services and products. Drew provides real-world examples of innovation in practice and suggests places to find your own opportunities to innovate.
In the bonus chapter, Drew shares insights from his own career and answers tough questions on resistance to innovation, innovation and leadership, and the difference between generating vs. executing innovative ideas.
When using the division technique, I want you to be aware of a few common challenges. First when you perform the rearranging part of the division technique, you want to try rearranging in both space and time. For a rearranged space, you would place the divided component in some new physical location like removing the refrigerator compressor and placing it outside the home. For a rearranged time, you rearrange the product or service so that the divided component appears at different times than the other components.
It stays in the same physical location, but it's only used at specific times. Time-sharing condominiums are a great example of dividing through time. The condo stays in the same physical location, but you only get the value out of it at specific times of the year. Notice how we start the division technique by making a list of the components. That step alone is a simple form of division. Many times just seeing your product divided up into separate components will give you a new perspective to see new opportunities.
This breaks structural fixedness because now you see your whole situation as a collection of smaller pieces. It also breaks functional fixedness. The technique forces you to see each component as a separate entity perhaps in a new role. When using the division technique on services or processes, put each step of the process on a separate sticky note. That way you can move them around easier to rearrange the process. Be sure to try all three types of division; functional, physical, and preserving.
This will help you take full advantage of the technique, but be aware it can be confusing on which type you're actually using especially between physical and functional. An easy way to remember the difference is that physical division means making an actual cut almost like you're using a hacksaw. If you cut a component in half, that's physical division. If you divide out the whole component and take its function with it, then you're using functional division.
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