Ideas That Resonate
With Stefan Mumaw
Liked by 850 users
Duration: 34m
Skill level: Beginner
Released: 7/22/2014
Course details
In advertising and marketing, ideas are currency. Some are small, some are average, and then there's the select few that are truly big ideas—the type that change behaviors, shake landscapes, and spawn copycats. But what makes a big idea? In this course, Stefan Mumaw reveals the seven characteristics of ideas that resonate. He shows you what big ideas look like, using examples from real-world companies like Dove, Volkswagen, TNT, and Google, and teaches you how to unlock the potential in your own ideas and connect with your audience in a meaningful way.
Skills you’ll gain
Earn a sharable certificate
Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
LinkedIn Learning
Certificate of Completion
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Showcase on your LinkedIn profile under “Licenses and Certificate” section
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Download or print out as PDF to share with others
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Meet the instructor
Learner reviews
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Ashwani Khanna
Ashwani Khanna
Field Agent at Arvato Financial Solutions
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Rashmi N Zafran
Rashmi N Zafran
Scriptwriter, ideator, Storyteller
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Sarah-Jane Botham
Sarah-Jane Botham
Versatile Designer & Systems Thinker - Shaping Tomorrow | Open to Remote Opportunities | Bridging Diverse Skills | Fusing Design, Art & Education for…
Contents
What’s included
- Learn on the go Access on tablet and phone